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Kim Kardashian is positioned as the second beauty and fashion influencer with the most followers on Instagram with more than 282 million followers.
In 2021, this day in Mexico left an economic spill of more than 11.5 billion pesos.
In 2022, 11 percent of the plans globally for Valentine’s Day were to give away lingerie.
The brands They do not waste time when it comes to innovating or creating items according to the season or annual festivities, this is the case of the day of Valentine’s Daywhich each year is the protagonist of various collectionsthis year join the brand SKIMS of kim kardashianwhich has launched a collection inspired by Valentine’s Day.
In the world, the most popular plan for this celebration was a dinner at home, according to ipsosmore than 40 percent of those surveyed preferred to stay at home, with more than 30 percent positioning themselves as a “romantic night,” whether in restaurants, movies, theaters, or concerts.
The day of Valentine’s Day It does not go unnoticed, in Latin America the countries that spend the most during this celebration are Chile, Mexico and Argentina, according to data compiled by Picodiin 2021, Latin American men and women spent in average more than 40 dollars in their gifts for Valentine’s Day, which at today’s exchange rate is around 750 Mexican pesos.
In 2022, the CONCANACO (Confederation of National Chambers of Commerce, Services and Tourism of the United Mexican States) reported that it was expected that on the day of Valentine’s Day will leave one economic flow of over 22 billion pesos in Mexico; The institution revealed that the businesses that benefit the most during this celebration are lodging, restaurants, department stores, candy stores, as well as flower shops.
SKIMS brand of Kim Kardashian launches collection for Valentine’s Day
kim kardashian in 2019 he presented his brand of girdles and clothes SKIMS, from the moment of its launch it was the subject of controversy due to the size of the garments, prices or even the inclusion it offers; is in 2022, it positioned itself as one of the top creator-owned brands of content around the world with revenue of more than 270 million dollarsbehind only Ipsy and her younger sister Kylie Jenner and her brand Kylie Cosmetics.
The collection can be found directly at Web of SKIMSin the section of The Valentine’s Shop, the pieces range from lingerie, underwear, to pajamas; The prices of this collection range from 390 pesos to 3,600 Mexican pesos.
The campaign launched through their social networks has as protagonists at actresses Simona Tabasco and Beatrice Grannòprotagonists of the acclaimed HBO Max series “White Lotus”which has an Emmy Award, a Critics Choice Awards, and even a Golden Globe for “Best Miniseries.”
Nike is one of the brands that has joined the Valentine’s Day-themed products, since it launched a new line of sneakers with the iconic red color and heart-shaped details that have made Internet users fall in love.
@khloe13_ new valentine air force 2023 omg 💗🫰🏽 #airforce #valentinesday #valentinesdayairforces #queregalarsanvalentin ♬ Let U Go – lucidbeatz
Valentine’s Day is a very popular date, and creating items that stand out from the rest during this type of event gives the brand a presence throughout the year, brands such as converse, NikeY SKIMSare proof of this, since they do not go unnoticed in this celebration.
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