This is something common these days and we know that it is difficult to predict with certainty the trends in sports marketing for 2023, because they depend on many factors. And just to name a few, we can talk about the global economic outlook, changes in technology, and consumer tastes and preferences. However, there are some trends that can be considered in sports marketing for the coming year, and although they seem obvious, I would like to remind you why they are so important:
Digital marketing: The use of digital platforms, such as social networks and mobile applications, will continue to be an important trend in sports marketing. Sports teams and leagues can use these platforms to engage with fans, promote events, and launch products.
video content: Online video and live broadcasts will continue to be an effective way to reach fans and promote the sport. Sports teams and leagues can use platforms like YouTube and Twitch to stream matches and other sporting events live and create video content to promote their clubs and tournaments.
Fan Experience (Fan XP): Sports teams and leagues can offer fans unique and personalized experiences to build brand loyalty and engagement. This may include special events, exclusive access to training and games, and other opportunities to interact with players and the team.
Influencer Marketing: Social media influencers can be a powerful tool for promoting sports and sports teams and leagues. Influencers can use their platforms to promote sporting events and sports-related products on a daily basis and with an interesting reach. Let’s remember that we turn to influencers to achieve what brands alone cannot.
content marketing: This continues and will continue to be an important trend in Sports Marketing. Sports teams and leagues can create and share content that is relevant and useful to fans, such as sports news, interviews, and analysis. The challenge here is how to stand out among all, how to reinvent what is already done to make that content relevant to the audience.
mobile marketing: With the annual increase in the use of mobile devices, mobile marketing will continue to be a major trend. Sports teams and leagues can use mobile applications and text messages to reach fans and promote events and products, the challenges we have is the functionality of the apps and their technological support. The challenge is very big since it must be considered that the majority of the population in Mexico and Latin America has access to more low-medium range Android devices than high-end or iOS devices. The ratio is overwhelming: just over 80% tend to be Android. On the other hand, we have the issue of data plans. Users tend to despise applications that consume a lot of data, especially since most of the “park” of mobile devices is prepaid and consumer behavior is usually cautious when it comes to using their “gigs”. And more, when access to certain apps or social networks is unlimited in prepaid and above, instant messaging applications.
I hope this list helps you consider the marketing mix of your organization or company linked to sports. It is worth remembering and not leaving anything out.
I wish you a 2023 full of success.