The popular Shein, and the favorite brand of generation Z, opened its third pop-up store in Mexico City (CDMX) in the Patio Santa Fe shopping center. From November 25 to 27, customers in the Mexican capital were able to try on the clothes, do your Christmas shopping and enjoy Black Friday discounts. However, a piece of news went viral, which in a few words mentioned the low influx in the place.
In an hour in which some media outlets that spread the news were present, it was ensured that only Five people entered the pop up which was located on the second floor of the plaza. According to data from Shein, on average received between 250 to 360 clients per hourin the most top time.
Meanwhile, in the report that Shein provided, it is mentioned that the total capacity amounted to 3,446 people, which is a similar number to those that were presented in Monterrey with more than three thousand, and León with 4,789. In conclusion, the three locations, according to the brand, were able to make their pre-Christmas purchases to close the year and take advantage of the promotions.
Shein, target of several scandals
On the other hand, it is also true that the company has been involved in several controversies in recent months. For example, using Chinese cotton with slave labor, being named by Profeco for selling “disposable clothing” and the documentary that reveals the exploitation of the workers who make the garments.
However, she is not the only one in the fashion industry who has been the target of the accusations. So much Zara, Massimo Dutti, Pull & Bear, Stradivarius and Bershka from Inditex, H&M, C&A, Forever 21, Gap, Guess, Benetton, Mango, among others, are the list of Profeco. On it are marks of fast fashion as renowned. Also, many of them use the same cotton and are made in China.
Currently, Shein is one of the most popular clothing brands, not only in Mexico, but in the world. Its market value has even surpassed Inditex and H&M together, reaching a valuation of 92,000 million euros in its latest round of financing.
It should be noted that we were present on the second day, Saturday the 26th between 11:30 AM and 1:00 PM, before the start of the Mexico vs. Argentina match. So, we were able to observe that there was a line between eight to 10 people for the changing room, all the open boxes and customers ranging from women, children and men.
Whether due to inflation or Shein’s business model, there is no doubt that the Chinese e-commerce strategy is working and reaching its consumers.
Mariel Otero Journalist passionate about fashion, the world of beauty and the source of lifestyle. Lover of stories worth telling, series, movies and sagas. Cheesy and closet geek.