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Shein has established itself in the market strategically, with the announcement of a maquila in Mexico to decentralize its operations from the Asian industry.
The value of Shein as a brand it has spread more and more, due to the traffic it reaches in Web.
Within the fashion market, Shein has been established as an example of brand value in apparel.
Shein it appears in oxxo and the presence of the famous store retail in the very Mexican chain of convenience stores, realizes how important it is for the apparel innovate in the segment.
“In April 2023, fast fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for more than 3.8 percent of desktop traffic. Nike’s online store ranked second, with 2.2 percent of visits,” he explained. Daniela Copolaanalyst of Statista when presenting a study of SimilarWeb about.
Shein in oxxo
With more than 600 thousand reproductions in TikTok, Alin Girl Oxxo showed the arrival of Shein to said chain, with promotions that the brand has activated in the famous store, by including it as a new payment method, for purchases that are carried out on the site of the famous pureplayer.
The appearance of the logo of Shein in Oxxo stores, it speaks a lot about the arrival that this store has begun to experience in the country, where it has even been announced that it will open a maquiladora to decentralize its garment manufacturing from the eastern market and take its maquiladoras to strategic countries such as Mexico.
“Girls, did you know that by paying (your purchases of Shein) in oxxo You have a 20 percent discount with no minimum purchase and a 30 percent discount on purchases over two thousand 599 pesos,” explains the famous tiktokerknown for documenting her work as a cashier oxxo.
After gaining popularity by creating content on this social network, this person demonstrated the scope that social networks have to be able to innovate in the market and do it strategically with key aspects such as those that have to do with the way of understanding the consumer who buys clothes , where an insight is valuable and it is to discover how important Oxxo is to make payments for purchases online.
This case reminds us of the escalation of the quick commerce, that has become the result of the buying habits that have been installed in consumers.
“He Q-commerce, or express delivery trade, refers to commercial distribution activities based on the promise of delivery within a very short period of time, generally less than an hour. 47 percent of those surveyed knew the concept of this service, but not the term with which it is named”, explains Capterra, responsible for carrying out this investigation where the escalation of this type of sale is glimpsed, where the products with the most sales are edible products, by 77 percent; restaurant and bar products, 57 percent; drugs and pharmacy products, 47 percent; electronics, 24 percent and alcoholic beverages, 20 percent.
If we see the common of both cases, the value that the consumer gives to oxxo As a payment method, and not just as a convenience store, the consumer’s appreciation of the alternatives that have prevailed in the market, where resources such as online sales are growing, warns us.
@alinchicaoxxo Pay for your shein purchases in oxxo #viral #oxxo #oxxoavoltadetuvida #vivalaspromocionesoxxo #spinbyoxxo #spinner #spin #cardspin #fans #clientesoxxo #customers ♬ original sound – Alinchicaoxxo