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Victoria’s Secret Pink explained that the partnership came about after Barder signed on as a brand ambassador and sizing consultant for the firm.
Brand CEO Amy Hauk said they were drawn to Bader’s activism through his platform and his background in mental health.
With this strategy, the Pink brand also continues to show its efforts to be more inclusive, including surprising assumptions about gender in its communications with its clients and advocating for mental health.
Brands today are making an effort to reach more of the new generations, so including influencers as collaborators has become a good strategy to promote the company. As an example the current union of Victoria’s Secret Pink, with the TikToker and the model Remi Bader.
In the industry, this type of marketing strategy is called influencer marketing. Specialists point out that it is a strategy that associates brands with influencers to connect with a target audience.
According to data revealed by several studies carried out by CPI Celebrity Performance, it indicates that brands that use the image of a celebrity in their advertising campaigns have greater credibility and sympathy among the public. And this finally translates into a greater probability of purchase by the consumer.
Victoria’s Secret Pink Teams Up With TikToker And Model Remi Bader To Promote New Clothing Line
Through a statement, the women’s underwear brand announced that the TikToker and the model Remi Bader will collaborate with them in the presentation of a line of plus-size swimsuits.
In that sense, they explained that the alliance arose after Barder signed up as a brand ambassador and size consultant for the firm.
They also explain that the association will be for one year and began this week.
Bader will serve as a judge for the annual Pink With Purpose Project, where ten young adults are each awarded $25,000 to fund a project that aligns with the brand’s People, Purpose or Planet core values. text.
Brand CEO Amy Hauk said they were drawn to Bader’s activism through his platform and his background in mental health.
“We love how Remi uses her platform to push boundaries and bring about real change. We are always striving to improve as a brand and make sure our customers feel empowered and confident in our products,” he said.
With this strategy, the Pink brand also continues to show its efforts to be more inclusive, including surprising assumptions about gender in its communications with its clients and advocating for mental health.
“What intrigued me so much about this partnership, aside from the fact that I grew up wearing PINK, is the brand’s openness to my honesty and desire to see change. Pink has come a long way over the years to be more inclusive and focus on mental health, and I am so honored to work with the team to help young adults embrace their bodies and be an honest voice for the amazing community. ”, Bader points out in a statement.
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