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The FIFA Women’s World Cup in 2019 managed to attract a television audience of 1.12 billion people.
According to information from Nielsen IBOPE, the growth of women’s soccer has been 146 percent.
As of today, it is estimated that the Liga MX Femenil has more than 33 million fans throughout the country.
Today, the Senate of the Republic decided to pay tribute to the Chivas Femenil team and, with it, promote one of the most popular industries in recent years.
Globally, the International Federation of Association Football (FIFA) estimated that there are 13.36 million girls and women who play soccer in an organized way, but that’s not all, as the highest governing body aims to increase female participation in soccer by everyone, their goal has already been stated: to reach 60 million players in 2026.
And it is that, since the last years, women’s football has gone in crescendoboth in popularity and in their participation within the content bars of the media.
In fact, a study by Digital Hub reveals that The FIFA Women’s World Cup in 2019 managed to attract a television audience of 1.12 billion people worldwide and bring more than 1.1 million spectators to the stadiums of France.
This is all to us, since, according to information from Nielsen IBOPE, the growth of women’s soccer has been 146 percent, which is why various interest groups have placed a greater focus on promoting cultural change in favor of female inclusion.
In this way, while women’s soccer grows, its business model will also grow, which can be translated as “good news” not only for the industry, but for that great group of young women who seek to earn a place that, historically, it has been dominated by the male presence.
Another fact to highlight, according to FIFA, is that, in 2022, the women’s soccer leagues reported a 24 percent growth in their commercial income, in addition, the income of the clubs also increased up to 33 percent.
Senate of the Republic “dresses” as Chivas and thus promotes Liga MX Femenil
When we talk about soccer in Mexico, Chivas is one of the most important and popular clubs in national football, a title that it shares with Club América, Pumas and Cruz Azul.
As of today, according to what he reports Consult Mitofsky, also baptized as “Sacred Flock” is the most popular soccer team in Mexicograbbing 19.4 percent of fan preference.
As for women’s soccer, Chivas, so far, has been crowned champion twice, while Tigres is the winningest team in the Liga MX Femenil.
Now, on this day, the Senate of the Republic dressed in the “Chivas” brand and, with this, is giving an important boost to the women’s soccer industry.
Thanks, @senadomexicano, for your invitation to the plenary session and the recognition you gave us! ?
Let’s continue to team up so that women’s sports continue to grow and reach more and more women in ?? pic.twitter.com/TxAQx94L8p
– Chivas Femenil (@ChivasFemenil) January 11, 2023
Currently, it is estimated that the Liga MX Femenil has more than 33 million fans throughout the country, an important figure that speaks of the great relevance that women’s soccer has gained.
However, if the industry needs to change something, it is the fact of improving the salaries of the players, which, on average, are estimated at 8,000 pesos a month, although there are some cases, such as in teams like América and Tigres, where They receive a floor of 100,000 pesos or more, (as in the case of the American scorer, Katty Martínez), although this figure does not compare with what a man earns in the MX League.