Thanks to the benefits provided by the Internet, today it is possible to maintain contact in real time with Mexicans who live even on other continents. That’s why, A good business idea is to create an online Mexican food recipe book. It is about designing and managing a site where Mexicans living abroad have the possibility not only of remembering how to prepare a dish from their country, but also of acquiring the ingredients.
According to the National Institute of Statistics and Geography (INEGI), one in every 18 people who lives outside their country is Mexican. In fact, Mexico is ranked as one of the four brain exporting countries in the world – only below Great Britain, the Philippines and India – according to data from the North American Research Center (CISAN), at UNAM.
How to sell a Mexican food recipe book?
“The cookbook can be mounted on a content management system that is simple to use and easy to maintain. Something like WordPress is recommended,” says Manuel Siordia, project leader at Infotipos. Finally, “we will have to think about a good system for organizing recipes by categories or labels (tags), to help users find everything easily.”
To generate online traffic, the expert recommends investing in search engine optimization (SEO), so that Internet users will constantly come to the site in search of specific recipes. If you do not want to invest in having a professional do the SEO, you will have to make sure to label each recipe well and include keywords thinking about how people will search for it.
Profits will come from the sale of advertising space in the recipe book. The advantage is that you can sell banners and mentions to large ingredient producers, agricultural producers and even entrepreneurs with organic product businesses. Remember that they must have the necessary permits to sell abroad (that is, export of food and perishables).
Regarding the investment, this may vary. The most standard would be just the site (based on a template) and the entrepreneur would be in charge of feeding it with the recipes and images. In that sense, Manuel prices it between $10,000.00 and $15,000.00 approximately, “depending on whether hosting, maintenance and domain purchase services are required.”
Examples of success
By Marissa Sánchez