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50 percent of consumers confess that they have never bought on the recommendation of an influencer.
Only 3.58 percent confess that they have bought many times on the recommendation of a celebrity.
Brands seek out celebrities and public figures to promote their brands.
The reach and positioning of a brand can change, if only an artist or public figure consumes it. Recently, all the lights that Formula 1 brings with it are in Mexico, which is why local brands can benefit, such as the case of the four-time world champion in the sport, Sebastian Vettel, who surprised everyone when he was seen arriving at the Grand Prix (GP) of Mexico this Saturday, with bread from the iconic Ideal Pastry Shop.
In the marketingthere are many important terms that a brand or company must handle. One of these is the reach, which indicates the number of people who see your content or reach your products.
In that sense, in the digital age in which we live today, social networks play a very important role in that scope. When we talk about brand, undoubtedly also about reputation, and this is not built only from visual elements, from branding.
That is why these terms can currently increase if a celebrity is caught trying a product or service. When a celebrity appears in an advertisement, the effects it can cause in changing attitudes in the population depend to a large extent on how the consumer understands the relationship between the celebrity and the product that is being advertised.
According to data from fashionable Asia has conducted a study, which revealed that almost 50 percent of those surveyed confess that they have never bought on the recommendation of an influencer. Only 3.58 percent confess that they have bought many times, while the rest have done so in a timely manner
Likewise, only 6.41 percent believe that what influencers publish on social networks is true, around 75 percent and one hundred percent, while the vast majority, with 63.33 percent, of the votes does not trust the criteria and opinion of influencers on the internet.
Vettel the best promotion for the Ideal Pastry Shop
Mexicans have in their tastes many traditional brands of which they are loyal fans, one of them is the Ideal bakery.
Various images of the German pilot, Sebastián Vettel, have emerged through the social network Twitter, arriving at the Hermanos Rodríguez Autodrome, in Mexico City, with an iconic box from La Ideal Pastry Shop.
The 4 times F1 champion buying bread in the ideal #Vettel pic.twitter.com/DLoiuFchv4
— Chris Jones (@elchrisjones) October 29, 2022
The images shared on the social network have won over Mexicans, who celebrated that the pilot of the Aston Martin team enjoyed Mexican culture and food.
These types of organic promotions are very beneficial for brands, which gain in reach thanks to the public figures who consume them.
The 4 times F1 champion buying bread in the ideal #Vettel pic.twitter.com/DLoiuFchv4
— Chris Jones (@elchrisjones) October 29, 2022
It is not the first time that this phenomenon occurs, it is very normal for brands to win when a public figure visits the country, as an example when the Spanish Rosalia was performing concerts in the country, many brands like Totis positioned themselves when she appeared in the social networks the singer eating them. As well as the airline Viva Aerobús.
And this is how, in the current era, social networks play a very important role in the lives of people, and even of brands.
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