And in Mexico?
Seat said to Expansion that the brand in Mexico “is stronger than ever” and that in the short term -and surely during this decade- it will continue to offer vehicles in its 60 points of sale in the country, while it continues to develop its Seat MÓ mobility line, which launched in the Mexican market in mid-2020.
In an interview last week, prior to Schäfer’s statements, the director of the Seat and Cupra brands in Mexico, Juan Pablo Gómez, said that while Cupra focuses on sportiness and electric vehicles, Seat is focused on consolidate its presence in the A0 segment, especially with models such as Ibiza or Arona, in addition to exploring new mobility options to meet the needs of new customers and future generations.
“The Seat brand has to consolidate in its original segment, the A0, where Cupra is not present,” he said.
Seat arrived in Mexico in 2001 and soon became a sales success for the corporation. At the end of last year, the Mexican market was the seventh in sales volume for the brand, with 11,895 Seat and Cupra units.