Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Mexico
‘Legendary Legends’ joins VidCon Mexico. ‘Legend Legends’ joins the already confirmed content creators of the long-awaited first edition of VidCon Mexico which will take place from September 23 to 25. It is one of the most important podcasts in Mexico and Spanish-speaking, with more than 800 thousand followers on YouTube, more than 170 episodes, rated 4.9 stars and weekly #1 on the Spotify list, being unique in its kind. The Citibanamex Center in Mexico City will host the digital convention that will include workshops, coexistence, live presentations, question panels, among other activities, as well as personalities such as Juanpa Zurita, Calle y Poché, Luisito Comunica, Kenia Os, Domelipa, Brianda Deyanara, Ignaciaa_antonia, Busheado, Ixpanea. Legna Hernandez, Robergrill, Gemelas Ortega, Banaz, Xime and Andrew Ponch, Dany Rdz, Alex Tienda, Hadassah Tirosh, Amaranta Venegas, among others to be confirmed.
Ersi Pirishi is the first woman to lead the L’Oréal Latam Group. Ersi Pirishi was named president of the Latin America Zone, making her the company’s first female regional CEO. In this way, joins the Executive Committee of L’Oréal assuming the direction and management of the four divisions (Consumer Products, Luxury, Active Cosmetics and Professional Products), as well as the leadership of the ambitious sustainability agenda “L’Oréal for the Future” between other important initiatives. She graduated from the Faculty of Pharmacy of the University of Paris XI, with a postgraduate degree in Skin Biology and Cosmetology from the same university, she has more than 30 years of experience in the cosmetic industry. Ersi He began his career at the L’Oréal Group 20 years ago as head of International Development for La Roche-Posay for Latin America. During these two decades she has developed in different positions around the world, such as general director of Vichy in Brazil, general director of La Roche-Posay in France; General Manager of the Active Cosmetics division in the Netherlands, Spain, France, North America and Latin America, General Manager of L’Oréal Greece. Prior to assuming the role of CEO of L’Oréal in Latin America, she served as deputy general manager worldwide for the Active Cosmetics division.
Argentina
Moova adds USD 10 million in an investment round. The comprehensive company is consolidated as the leader in logistics technology in the region with Mexico as the main market. Moova, the logistics airbnb that solves last-mile deliveries, announced that it has completed a strategic investment of USD 10 million, led by some of the main investors and growth accelerators in Latin America to continue developing its expansion plan of SaaS platforms. In this round the company added investors from the US, Europe and Asia. Among them, Movile, Alaya Capital, FJ Labs, Wayra Telefónica, Matterscale, Kalei Ventures, IThink, Parser Digital, Reflect Ventures, Murchinson VC, Insudpharma, Cosmen Family Office / National Express, and Tasa Logística, among others, participated. With leading clients such as Mercado Pago, Mercado Libre, Uala, Sugo, and Linio, and physical offices in Cibeles, Roma Norte and Tacuba in Mexico City, Pedro Beraza, Country Manager for this country, affirms that “we have an ambitious contracting plan of tech talent across the region.”
Chili
Automation startup breaks into the European aerospace industry. the startup rocketbot, dedicated to robotic process automation (RPA), is just a stone’s throw away from expanding throughout Europe, gaining recognition in the Spanish aerospace industry. These are three companies in the sector that already work with the software that facilitates the creation of automation bots, including the Aciturri Group, a first-rate supplier of aerostructures for aeronautical manufacturers such as Airbus and Boeing and supplier of engine components for manufacturers such as Safran or Rolls-Royce. The startup, which has only been in formal operations for three years, managed to break the barrier of 500 clients in 2021, including large banks and insurance companies. Its start of formal operations in Europe, Brazil and the United States led it to look for new industries, for which Spain became the center of operations to expand to the rest of the continent.
Spain
Santander ventures into eSports. The Spanish bank announced its integration into the world of video games as the main sponsor of League of Legends in Europe and Latin America. Some of the most famous streamers, artists and players were part of the signing that establishes Santander as a representative of the League of Legends European Championship (LEC) and the Latin American League (LLA). As a global partner for eSports leagues, the finance firm will deploy a variety of resources to promote the brand and raise awareness among gaming communities during virtual events, including use of the logo in different placements, exclusive content segments, commercial spaces during the broadcast breaks, signs, prizes and VIP tickets for the finals, among others.
Japan
NTT DATA honors women experts in cybersecurity. As part of its commitment to diversity and promoting the inclusion and construction of an equitable society, the Japanese company will accompany the tribute and award ceremony for the 25 most influential women in the “III Top Women in Cybersecurity, Latin America 2022”, which will take place held on June 17. “We have to ensure that in projects where cybersecurity specialists are needed, women are increasingly considered, generating a more inclusive and representative environment that inspires future generations. That is why it is very important to have this type of recognition, since it contributes to reducing the gender gap in areas that still need it today”, stipulated Maria Pilar Torres Bruna, director of the cybersecurity area of NTT DATA Latam and Peru,