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In 2020, Bodega Aurrerá was the retail brand with the highest value in Mexico.
52 percent of a group of respondents said that their income would go to the purchase of toys at Christmas.
To this day, the mark of Santa Claus has a value of 1.6 trillion dollars.
A video on TikTok shows the new “section system” developed by a “Santa Claus” in the Bodega Aurrerá store, a recording that has already accumulated one million views.
At Christmas time, the name “Santa Claus” is one of the most sought after and, without a doubt, the most awaited by children. On the other, for brands it is an extremely effective advertising hook.
And, currently, Santa Claus is the most valuable brand on the market. In accordance with a study prepared by the consultancy Brand Financethe mark of “Santa Claus” has a value from $1.6 trillion.
This figure is up to five times greater than the value of Manzanawhich has a value of 87.3 billion dollars. they follow him samsungworth 59 billion of dollars, and Googlevalued at 52 billion.
For this reason, it is not surprising that, as part of their strategies, brands resort to this personality in order to capture an audience that, above all, is a lover of Christmas and, in general, of the December holidays.
Now, Santa Claus is the most awaited by children, who, every year, send their letter in order to receive some toys, although there are cases in which the request goes beyond the material.
In the midst of this scenario, a recent Kantar Worldpanel survey entitled “What will Christmas be like for Mexicans?”released the list of the most popular gifts for Mexican consumers in the holidays.
According to what you point out Kantar Worldpanelabout 68 percent of those interviewed said they would give away clothes or shoes at Christmas, while 52 percent said their income would go towards buying toys.
“Santa Claus” creates a new “section system” at Bodega Aurrerá
Of course, in these times of giving gifts, it can be said that anything goes as long as you acquire the best gift and, with it, bring joy to people.
The latter is what has happened with a “Santa Claus” who, at Bodega Aurrerá, created his own “separate system”, but what does this mean?
A video on TikTok shows a consumer from the Mamá Lucha store picking up a toy that, according to what she says in her recording, she has put away from previous days.
@simplyvalentina14 Sometimes as a single mom, you can’t always buy on the spot, since it doesn’t count as a lot of income. It’s hard to find toys that my child likes, because he doesn’t ask for toys. The only thing he likes to play with are cars and cars of different sizes and hot wheels attract his attention. When I saw him, I knew that yes or yes he had to go home and under the tree for my child, but there were only 2 of those toys left and well, to hide it where nobody almost moved things, risking a good scolding?? #bodegaaurrera #Christmas presents #christmas2022 #cars #autism #momoftiktok
“Sometimes, as a single mom, you can’t always buy on the spot because it doesn’t count as much income. It’s hard to find toys that my child likes, because he doesn’t ask for toys. The only thing he likes to play with is cars and he is drawn to cars of different sizes and Hot Wheels. When I saw him, I knew that, yes or yes, he had to go home and under the tree for my child, but there were only two of those toys left and well, to hide it where almost no one moves things, risking a good scolding, “he said. read in the description of the video.
Bodega Aurrerá, the store of “Mamá Lucha, the champion of low prices”, has become one of the most popular self-service stores today, one of the establishments in which, for one reason or another, consumers deposit your preference.