- Index hide
Sabritas puts adrenaline into the engine with the Fast and Furious auditions for ‘Flamin’ Hot
At the beginning of 2023, Sabritas increased the prices of its products from 5 to 13 percent.
The original Sabritas potatoes are the most consumed snack in Mexico according to a study carried out by LabDo.
Sabritas was founded in 1943 by Pedro Marcos Noriega as Candies and Products Selectos in Mexico City, as this producer had the great idea of making a fried potato from a natural potato and turning it into a tasty batana and ready with salt to be enjoyed at any time of the day. In 1966 Frito-Lay and the Pepsi-Cola Company merged to form Pepsico where the potato brand was acquired by both industries.
From that moment on, they began to distribute the flavor of the potatoes where their market was expanding and on March 21, 1968, their first plant was opened in the Colonia Industrial Vallejo in Mexico City and shortly after they inaugurated another one. factory in Guadalajara, Jalisco and by November 15, 1980 the demand was so great that they had to place the third one in Saltillo, Coahuila.
The success of potatoes Sabritas has been truly extraordinaryBecause the brand currently has 15 plants spread across Mexico and the United States, which is why the company grows and grows, in addition, the potato industry sponsors one of the best soccer tournaments, the UEFA Champions League, in where he has had connections with Leo Messi, Cristiano Ronaldo, Kaka at his key moment as a player, among other stars who have excelled in this format.
But what does the Sabritas slogan really mean?
Since its inception, Sabritas has had this great phrase “You can’t eat just one”the reality is that yes, because if you try a potato you’ll want to eat more, but the real reason for this slogan, was born as a result of a television program from the 60s where called Go up, Pelayo, go up in There was a section that is based on trying to eat a single potato of the brand and although very few achieved the challenge, the company chose to use it as an example to spread its advertising and achieve a good position in the market.
It was like the famous phrase “You can’t eat just one” became very famouseven in the potato trucks to leave the merchandise in the stores, these vehicles had the message labeled on all sides, in addition to bringing the happy face, because what Sabritas has always sought is happiness throughout the world together with its yellow color that projects a great message of harmony.
On the other hand, Sabritas has made thousands of commercials with this great slogan where its product has come to have great sales becoming one of the favorite snacks due to its flavor and preparation, which has other products such as marinated or lemon-flavored.
now read
Netflix already has 5 million monthly active users
Mexican electric car, will it compete with Tesla?