The most loyal brands are those that have a real influence on people’s daily lives.
Super Mario Bros records estimated sales of 40.24 million copies worldwide.
Mario Day is celebrated around the world on March 10.
Customer loyalty is a characteristic that many brands are looking for in their consumers around the world. The story of a man who came dressed as Princess Peach to the cinema to see the Mario Bros movie, is breaking the internet, as it demonstrates the best customer loyalty.
When we talk about brand loyalty or loyalty, we can define it from the point of view of marketing, as the repeated purchase of a product or service as a result of the perceived value, the trust and the bond generated between the client and the company, but with the arrival of social networks, the exposure of consumers in their publications where they mention a company in a good way is also part.
According to a study called “Brand Keys Loyalty Leaders 2011” and was carried out by Forbes magazine, it was shown that the brands that enjoy the greatest loyalty are those that have a real influence on people’s daily lives. That is why many of them, in the world of commerce, strive to win the loyalty of their customers with promotions, products or campaigns that help them involve more customers every day.
Man and his Princess Peach costume
As often happens with the best movie franchises, on April 6 the movie of the iconic video game Super Mario Bros was released globally, so the stories around it began to emerge on networks.
Like the case of a man who came to the room disguised as the female character in the Princess peach and everything was documented by the subject’s wife, who decided to share it on social networks.
Through the account @folklorevivo.tefy, she shared the video that she took of her husband with the cosplay of the popular video game princess.
“My husband is not ashamed and does not know it,” the tiktoker wrote about her husband, while showing him inside the cinema.
Among the young woman’s publications, she also showed several photos of her husband and her characterized as the main characters of Mario Bros.
@folklorevivo.tefy #mariobros #Super Mario Bros #estrenomariobros ♬ Super Mario Bros Main Theme – Geek Music
Without hesitation, the clip went viral on the platform, as it currently has more than 6.3 million views, more than 680,000 likes, and almost 13,000 comments.
@folklorevivo.tefy Reply to @luna.negra.c #estrenomariobros #Super Mario Bros #mariobros ♬ Super Mario Bros Main Theme – Geek Music
This is not the first time that people have taken their loyalty to a brand to other sites, since in many movie premieres people go in disguise, with merchandise and even creative advertisements alluding to the character or series.
As well, many have held theme parties of their influencers, characters and even favorite brands, such as the child who celebrated his day with a celebration decorated by Oxxo.
In summary, although they seem strange situations, this shows how a company can become in the minds of its customers when they give them a good experience, until becoming or appearing in moments of their day to day.
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