The russian space agencyRoscosmos, would already be facing economic challenges derived from international sanctions.
And given the impossibility of carrying out missions for the European Space Agency and other international clients, transcended that Roscosmos could resort to an unconventional strategy: place advertising in your Soyuz rockets.
Advertisements on rockets?
The idea of incorporate ads into Russian launchers arose from Progress Rocket Space Center (RSC) in 2021.
Although confirmation from the Russian government is initially expected, RSC would already have specific areas planned on the rockets for advertising.
For example, the part of the cowling, which covers satellites or spacecraft, could accommodate adhesive signs of up to 1 kg, with the condition of reducing the payload by 1 kg.
Fine-tuning the last details
In the last moment, Roscosmos has advanced a bill that authorizes the advertising placement both in its facilities and in space technologyand there would already be interest from large Russian banks and insurance companies, according to the report.
The agency estimates that revenue from outdoor advertising on space vehicles could reach 200 million rubles (about 2.2 million dollars) annuallyan injection of funds that would directly benefit the Russian space industry.
It is worth mentioning that this is not the first publicity foray into Russian space exploration; In 2000, the American pizza chain Pizza Hut managed to get a Russian Proton-K rocket to carry its logo.
Later, they delivered a pizza to the cosmonaut Yuri Usachev on the International Space Station, marking an advertising milestone in space.
Now, it remains to be seen if this Russian plan to mitigate part of its financial crisis comes true. And, of course, we will be attentive to find out who will be the first private companies to pay for this notice.