- Kim Kardashian’s Skims underwear brand hired Spanish singer Rosalía as brand image.
- Rosalía joins other stars such as Alessandra Ambrosio, Heidi Klum, Tyra Banks and Kate Moss.
- It is part of the new Skims strategy to land strongly in the Latin American market.
The Spanish singer Rosalía, who has come to be considered as part of the “Kardashian clan”, is the image of the new Skims advertising campaign, the underwear brand of the United States celebrity, Kim Kardashian.
The new collection with the Grammy winner as the protagonist has already been published on the social networks of the brand, the Kardashians and the singer.
The brand of the American influencer, Skims, published a short film as the first piece of the advertising campaign, which was later followed by other images with different clothes from the brand in black and white.
“Everybody wears Skims,” says the singer in Spanish.
The strategy of Skims, by Kim Kardashian, when hiring Rosalía
In a statement, the brand says it has found inspiration in “Rosalia’s global influence.”
And he adds that the Spanish singer “transcends music” and can be of great help to grow the brand “in the fashion sector.”
He also said that it is the “the most important female world artist of these moments”.
In the statement there are statements by Kim, where the celebrity highlights Rosalía’s ability to “push the limits and experiment with your music and personal style”.
He values ”the energy and security” of the singer to be the protagonist of the Skims campaign, which for the first time it is aimed directly at Spanish-speaking audiences.
Big stars
Before Rosalia’s arrival, Kim Kardashian’s brand had numerous famous artists as ambassadors.
It is enough to name Alessandra Ambrosio, Heidi Klum and Tyra Banks.
In 2021, the brand had signed the British supermodel Kate Moss.
Rosalía has long entered the world of fashion. Thanks to her contacts with the Kardashian clan and her particular style, the Catalan has added Vogue covers and is always the focus of attention on the red carpet of different events.
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