Good news for all designers and creatives living in Mexico, as the leading firm in sales of streaming devices in the US announced a collaboration with the Animation, Video Games and Comic Festival, Pixelatl 2021, to find 3 artists who want to show their talent to the world and place their creation as the next wallpaper on all Roku products.
Users of Roku They know that the brand offers the possibility of changing the wallpaper with wallpapers that can be purchased in the Roku Channel Store, or with some that are included in the operating system. In fact, on different holidays the firm automatically changes the wallpaper to join the celebration.
Gretel Perera, director of public relations for Latin America at Roku, mentioned in an interview with Unocero that this is the first time in Latin America that a similar contest has been held, so that Mexican artists will have a unique opportunity to exhibit their art in millions of devices.
For his part, Arthur van Rest, international vice president of Roku, mentioned:
“We are happy to support the Pixelatl festival in its tenth year of history, which has become the point of connection between Mexican creators looking for new forums to present their projects. We have decided to launch the call ‘Mexico in the Streaming Era’ in alliance with Pixelatl since we consider that this festival represents the creativity, imagination and professional development of Mexican creators ”.
What does the call consist of?
Mexican artists who are interested in participating will be able to create a wallpaper that reflects 2 things: Mexican culture and the world of streaming. However, the challenge is to make this wallpaper represent Mexico in general, since it is not about capturing 2 ideas, but about creating a concept that perfectly reflects Mexico and streaming.
Gretel Perera also confirmed to Unocero that the winning wallpaper will be placed on all Roku devices as with other special wallpapers (for example, the Day of the Dead), and will be available for approximately 4 days (Thursday to Sunday). Later, the background will change back to the one that users had by default, but it will be available with the rest of the themes in the Roku Channel Store, so users can download and install it at no cost.
“We want the entire Roku team in Silicon Valley to realize the talent that Mexican artists have,” said the executive.
Who can participate?
Any Mexican artist over 18 years of age you can fill out your registration and consult the bases until next September 20, 2021.
Although only 1 artist will be able to put their art on millions of Roku devices, there will be 3 winners. The prizes are as follows:
- 1st place: Wallpaper on millions of Roku devices, $ 40,000 MXN, a 50-inch Hisense Roku TV, a Roku Streambar, a Roku Streaming Stick +, and a Roku Express 4K.
- 2nd place: Roku Streambar, a Roku Streaming Stick +, and a Roku Express 4K.
- 3rd place: Roku Streambar, a Roku Streaming Stick +, and a Roku Express 4K.