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Banco Azteca is one of the banks with the largest number of branches in Mexico, for taking advantage of Elektra stores for distribution.
Ricardo Salinas is considered by Forbes as one of the richest Mexicans in Mexico.
Banco Azteca and Banco del Bienestar are banking institutions that have stood out for their expansion in the market.
Ricardo Salinas responded to President Andrés Manuel López Obrador (AMLO) after he said at a press conference that the Welfare Banks will unseat competitors such as Banco Azteca.
The president’s statement drew attention because in Mexico banking influence has been distributed among branches such as BBVA, Banorte and Santander, considered in 2019 as the banks with the highest active credit.
This dimension by bank branch that carried out American Economic Review gives account of how important competitiveness is in the Mexican market and how we can study this market not only with numbers, but also with statements at press conferences such as the one made by the Mexican president or in posts on social networks, such as Salinas’ response to AMLO .
Salinas’ response to AMLO
Azteca Bank it will become the second bank with the most branches in the country, according to a forecast by the president Andres Manuel Lopez Obrador, who assured that by July of this year, the Wellness Bank It will be the banking institution with the most branches in the country, adding 2,700 branches by then and 3,000 by the end of 2023.
I like that it is the clients who decide and those who have the most benefits thanks to capitalism and the free market.
– Don Ricardo Salinas Pliego (@RicardoBSalinas) May 2, 2023
“It is not a challenge, nor a challenge, nor a competition, nor anything similar. In July it will be number one (Banco del Bienestar, first place), it will be the bank with the most branches in all of Mexico, we will have 2,700 in July, and by December close to 3,000 (branches). So, don’t tell me who is going to be in second place, because that’s not it, I don’t want jealousy and feelings to be generated, “explained the president.
After the president’s statement, Ricardo Salinas replied on social networks, after users questioned him about López Obrador’s position on his branches, to which the businessman stressed that he celebrated the fact that in Mexico there was an opening so that they could even compete in this .
This is not the first time that Salinas has had an opinion of López Obrador, in fact it is an interesting testimony of how public relations work in the social media market.
Ricardo Salinas’ response to AMLO is one of many incidents of billionaires reacting to comments from politicians. Elon Musk drew attention at the time, when he responded to the former president of the United States donald trumpwho criticized him for the controversial purchase he made of Twitter.
“I don’t hate it, but it’s time for Trump to hang up his hat and sail into the sunset,” Musk wrote at the time in response to the criticism he launched at the American politician, in a fact that drew attention then because it became a benchmark for the relationship. that keep well-known personalities and politicians, especially when Trump said during an event in Anchorage, Alaska, where he drew attention for the way he expressed himself about the billionaire.
“(Musk) said the other day that he had never voted for a Republican, I told him I didn’t know, then he told me that he had voted for me. He’s another shitty artist, but he’s not going to buy it,” Trump said then.
Given this scenario, a very important element was discovered and it is the interaction carried out by celebrities at a time increasingly measured by social networks, where the interaction between personalities and brands is growing more and more based on digital metrics.