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Just as Ricardo Salinas is controversial on networks, other personalities such as Elon Musk generate great impact on these platforms.
Ricardo Salinas refused to invite a winner to his party after winning a poll. In the United States, Elon Musk has backed down from buying Twitter.
Ricardo Salinas birthday and within the framework of its celebration announced that it would hold a party, for which it summoned followers on social networks. He also put together a survey to find out if he invited the director of El Deforma, but despite succeeding in the dynamic, the owner of Elektra refused to give him the pass. winner.
The dynamics of contests on social networks have become quite a challenge, especially due to the consolidation of these media in the eyes of users and, most importantly, due to the importance that consumers give to absolutely everything that is published on these channels, which They started as leisure spaces and have already become official spaces, at least through verified accounts.
With this in mind it is important to distinguish the elements that help personalities like Ricardo Salinas to be so commented on social networks, the reasons for entering social networks are that the majority of users, as stated in the study, do so to pass the time, that was considered by the 36 percenthowever, a 29 percent he does it to see what is being talked about; other 24 percent He does it to argue.
within a study who drove AXONMarketing & Communicationsthis reveals the reasons why a consumer would stop following an influencer and the first reason, for the 75 percent of those surveyed, is due to the low quality of its contents, another 14 percent ensures that due to the intensity of publication and a 10 percent due to the low frequency with which it publishes content.
We already have the duality of social networks expressed in a couple of studies, on the one hand we know the reasons why these platforms are entered and the need to communicate is essential, in fact it is the main pretext to be able to use these media ; for the second we have the reasons why a follower on networks would stop following a personality and the reason is clear, because he would do it because of the low quality of the content.
Salinas making decisions
Now that he has more than a million followers and his content publication formula continues to generate controversy, the owner of Azteca launched a survey to invite the director of El Deforma Poncho Gutiérrrez to his birthday party, after he launched a dynamic to invite influencers and ordinary people, about which the director of that medium complained about not being considered.
Done, Ponchito has already won and I want to tell you, once again… that YOU are NOT welcome at my house, not even winning the poll, not today, not ever, I would rather have dinner alone than share the table with you 😌.
Shall we do a raffle now to see if he wins the piñata again? 😂😂😂 https://t.co/J1ETswCRXG
– Don Ricardo Salinas Pliego (@RicardoBSalinas) October 11, 2022
After his comment, Salinas said that he would never invite him and he was faithful to his sentence, because despite having won the poll, he refused to summon him.
The fact that Ricardo Salinas is so popular on networks is because of the intensity of the posts that he publishes and that in some places he continues day by day through the family that accompanies him on trips or the employees who show themselves when he visits their companies, in short, the diversity of this man in networks is what has guaranteed the interest in his network profile and hence he has recently reached more than a million followers, a fact he attributed to the fact that he no longer has Community managers, as he recalled that when his network accounts were under their control, the growth in followers of their account was minimal.
The case is one more incident of how influencers who base their content on networks on controversy always win with these strategies.
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