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The advertising market in Mexico has become the second most important in Latin America, according to great.
Among the categories that have registered the greatest growth in investment within advertising are digital, movie theaters and ooohbased on projections of magna.
GroupM esteem that revenue from media advertising will reach 837 billion dollars worldwide, during this 2022.
The novelties in the Mexican advertising industry come from the hand of the birdwhere there were changes in his Agencies Table Y Ricardo Molina assumes the presidency of this office.
Mexico is in an interesting moment of communication and through this discipline and the various specialties it has, it has been possible to consolidate the value and reputation of the brands, which is precisely the mission of the AVE.
There is a very clear estimate in this regard and it is the increase in the investment percentages of certain media such as digital, movie theaters and the external media.
The study in question was driven by great and in this it is seen how two traditional media, which have based their value on pedestrian traffic, are attracting the interest of advertisers, due to the equation that their spaces make with digital.
Programmatic is, in fact, one of the formulas that has most promoted investment in advertising within the Mexican market.where a scheme has been crucial in its exercise and it is the ability to understand the capacity of advertising in environments where efficiency is increasingly valued, evidently due to the efficiency they register, thanks to consolidated organizations in the industry.
Faced with trends, strategic changes
With the mission of promoting the culture of renewal of ideas, integrating more participants in its definition, this Tuesday the announcement was made from the Alliance for the Strategic Value of Brandsof the arrival of Ricardo Molina at the head of the Presidency in the Bureau of Agencies.
His arrival is given at the proposal of Rafael Perez Toribio, COG by Ganem Groupwho was in charge of this position from 2020 and it was not until the AVE Board of Directors met, that the co-founder and CEO of Alvarado Molina was able to take the creative reins in the AVE office dedicated to it.
“This appointment is an honor and a great challenge, where the first thing to do will be
to unite the agencies again so that we recover that voice and representativeness that
They unite us with common interests, business and its problems. I will call on you
strengthen the agency sector and work together to improve our industry”,
commented Ricardo Molina, who also maintains his position as Second Vice President of the Board of Directors of the AVE.
As a mission in the Bureau of Agencies, the creative assured that he will be regaining strength in the voice that agencies have and will seek to promote an ecosystem where there is balanced representation between network and independent agencies.
“We are very happy about this appointment and we are sure that, from this new position, Ricardo will help refresh the voices of the agencies, giving them visibility and dynamism,” he assured. Sergio LopezExecutive President of the Alliance.
*Ricardo Molina has more than 30 years of experience in international agencies, including Grey, BBDO, Lowe and Publicis. In 2009 he founded Alvarado Molina, in partnership with Yuri Alvarado.