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Barbie has a brand value of $588 million in 2022, according to a ranking by Brand Finance.
Europe, the Middle East and Africa are the second continent with the highest sales of Barbie in 2021.
In 2021, North America continues to be the main market for the American company Mattel.
The digital world is that window where people can compete with everything they think and even remember the brands and products that made them happy at some point in their lives. This is the case of a consumer who recalled the iconic Barbie cash register in a video on TikTok while using self-checkout at Walmart.
In recent years, the use of self-payment systems has been promoted worldwide in supermarkets and retail stores. These consist of systems that by means of terminals allow the customer to charge himself for the products taken from the gondolas.
Given this, in the United States, Europe and Asia there are more than 60 thousand supermarkets with self-payment systems. In London there are supermarkets that only have this collection method. According to a Capgemini study, 60 percent of shoppers consider long lines to be the main problem when shopping at the store.
In that same order, the study highlighted that those businesses that have implemented this type of automation processes report an 11 percent increase in customer visits, as well as an increase in sales of 11 percent compared to establishments that do not have this service.
Barbie cash register and self checkout
Among many of the favorite games of the children of the past was playing the little store, and feel great when paying or using the cash registers as if it were an adult.
Given this, a tiktoker who identifies himself as @dannmedellin, shared as When he was using the self-checkout box at the supermarket, he transported him to the Barbie cash register.
The subject recorded himself and remembered with the original sound of the publicity for said toy at that time, where it was heard “now you can make your own shop, barbie cash register. You can skimp on the price or look for it on the list.”
@dannmedellin Green tomatillo $30 pesos #for you #Barbie #Be what you want to be #serunabarbiegirl #cash register #cajaregistradorabarbie #viral #fyp #humor ♬ original sound – Shavi
It is no secret to anyone that Barbie products They are desired by many people in the world, where the brand stands out in its 2021 annual report, that global sales values brought the company gross revenue of approximately $1.7 billion in 2021.
Likewise, the brand of the iconic doll, registers sales in North America, positioning itself as the main market of the American company Mattel. Specifically, approximately 59.3 percent of the giant’s turnover behind Barbie during 2021 originated from said region. Europe, the Middle East and Africa (EMEA) are in second position, grouping close to 25 percent of the company’s total sales in the referred year.
The publication, which shows the importance of the use of self-checkout boxes in retail spaces today, also shares the value that many consumers have for the Barbie brand, so it went viral on TikTok, where the video registers more than 46 thousand likes.
“The unlocked dream of those born in the 90s”, reads one of the comments.
“They prepared us for this from a young age,” commented another Internet user.
“I went last week and said I will pay in those boxes, I always wanted to be a cashier as a child. Dream come true”, explained another Internet user.
This is not the first story that has gone viral around the Barbie brand, let’s remember that in December a man became a trend after he His parents will give him a signature doll for Christmas to tell him that they respect his decision to be gay.
In conclusion, brands are increasingly in the mind and memory of the consumers themselves, who are responsible for the positioning of a company over the years.
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