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The launch of the second season of Halo Infinite came with a surprise for all gamers over 30 years old.
The game decided to integrate Microsoft’s most iconic mascot, Clippy, the assistant from the 90s, into its accessories.
halo-infinite is one of the most popular video games of this era and has changed so much, involving increasingly innovative brands and updates, that it has generated a strategic reach among lovers of science fiction, shooting and tactical movements, but this time, its new version includes a surprise for all millennials who grew up with technology…it’s about Clippy, Microsoft’s assistant from the ’90s.
As expected, many of the new players, the centennials, will not recognize the iconic mascot of the brand, but those over 30 years old will long for their best childhood and student moments by recognizing the favorite character of all the users of Microsoft Office package before 2000. Clippy appeared on these programs to deliver all kinds of tips and support, with predictive comments.
Clippy, jump from Microsoft to Halo Infinite
The popular Microsoft Office character, with a simple stationery clip design, remained in force for a whole decade, becoming the best companion for hundreds of students who today are professionals and, many, experts in the new digital age. Nevertheless, Cipply disappeared in 20007.
The famous animated clip (which today no longer represents virtual assistance, but generational nostalgia) rose from the ashes thanks to halo-infinite.
The technology giant’s mascot will be part of the second season of this popular video game title, within those exclusive, unlockable and collectible materials that any player can aspire to.
And it is that now Clippy will now also have the option to accompany the new generation in their day to day in their multiplayer battles, only this time not as an assistant, but as a simple demonstrative accessory.
There is a Clippy nameplate in Halo Infinite Season 2 😂 pic.twitter.com/5I5q4r3heJ
— James Shields (@shieldsjames) May 3, 2022
James Shields is the Senior Manager of Xbox Hardware Products and who announced the integration of Clippy in Halo Infinite through his personal Twitter account, where he revived the memory of hundreds of Internet users.
This Tuesday, with the launch of the second season of Halo Infinite, Clippy was made available to players as the powerful weapon ornament or tech emblem for any character.
This, without a doubt, It is a great marketing strategy that not only bets on the nostalgia of consumers, but also plays with one of the most emblematic assets of Microsoft and that continues to be part of the relationship that the company has forged with its clients throughout its entire positioning trajectory.
However, Clippy is a charm that has tried to resurface on other occasions since its disappearance, 10 years ago when, for example, when Microsoft decided to include it in a new set of emojis for Windows 11.
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