HBO Max changes its name and now you will only know it by its last name. A facelift that also comes along with new prices and plans, as well as an integration of Discovery Plus programs. But, How would all these novelties be translated in Spain?
We know that the strategies of streaming services are not the same in all countries, so we could see important differences between the model announced in the US and the one that would end up reaching Europe. However, what was announced yesterday does hint at where the strategy could point.
How much will Max cost in Spain?
To start, the prices. Until now, HBO Max has been offered in Spain through a single subscription modality at a cost of 8.99 euros. This allows access to several people simultaneously and view the content in 4K, HDR, Dolby Atmos and without ads. However, what is happening in the United States invites us to think that the offer will change sooner rather than later in Spain.
In the US they will offer the Max Ad-Lite, Max Ad-Free and Max Ultimate plans, priced at $10, $16, and $20, respectively. These are differentiated by the maximum resolution, content advertising, the availability of technologies such as HDR or Dolby Atmos and priority access to premiere content, among other things.
Max Ad Lite | Max Ad Free | Max Ultimate | |
---|---|---|---|
US price | 10 dollars | 16 dollars | 20 dollars |
Euro conversion | €9.05 | €14.48 | €18.10 |
Therefore, if the aforementioned strategy is replicated in Spain, it would be necessary to pay around twice as much to enjoy equivalent benefits or settle for a lower plan at the same cost as the current rate.
And how much would each of these plans cost in Spain? At the moment it is unknown, but if we take Netflix as an example – whose plans are slightly more expensive in the United States than in Spain – it is possible that a 1:1 conversion will not take place.
Region | Basic plan with Netflix ads | Netflix Basic Plan | Netflix Standard Plan | Netflix Premium Plan |
---|---|---|---|---|
USA | 6.63 euro | €9.48 | €14.70 | €18.96 |
Spain | €5.49 | €7.99 | €12.99 | €17.99 |
Will the 50% HBO Max promotion end?
When HBO Max arrived in Spain for the first time, the company launched an irresistible promotion. If you subscribed at that time, the service would cost you 50% of its price forever. Clearly, as long as you didn’t unsubscribe or stop paying. Now, with the arrival of Max in Europe, the prevalence of this offer has been called into question.
In the event that HBO decides to maintain it, current subscribers to the service would continue to benefit from a reduction in the monthly fee. Another option is for HBO to relaunch this promotion with Max – so new subscribers could also benefit from it. However, there is also the possibility that simply the company decides to make a clean slatetaking the facelift of its service as a fresh start and removing the offer entirely, both for old and new users.
Any official word from the company? So far not many. In Twitterthe official account of HBO Max Spain assures that “all the information on prices and promotions” will come later, when the launch of Max in our country approaches.
What the catalog includes after the integration of Warner Bros. Discovery with Max
As we have mentioned, HBO Max and Warner Bros. Discovery have merged their catalogs. Thus, They present us with a much larger and more varied menu of options than seen so far. But what kind of content will we see on the platform?
To start, we will continue to watch the HBO Max Originals. strings like Game of Thrones and their futures spin-off, The Last of Us and the new series of Harry Potter They will continue to be prevalent on the platform, but Discovery+ content will also make its way. If you don’t know what this service is about, is a platform focused mostly on the non-fiction genresuch as documentaries and sports, and includes a varied catalog of reality shows.
“This is our moment, this is our change, and everything is possibleespecially with the media assets, storytelling intellectual property and incredible creative talent we have here at Warner Bros. Discovery… this is our date with destiny,” said David Zaslav, CEO of Warner Bros. Discovery, during the merger announcement. .
When will Max arrive in Spain?
The definitive question is: when will we see the arrival of the service changes in Spain? From the official HBO Max account they confirm that the facelift will arrive in 2024 to Europe, so we still have a few months to find out more about everything that’s to come.
Until then, we cannot know for sure what the company’s plans are for the Iberian country. What we do know is that HBO Max has been short-livedalthough its new version could be even better and will include content from Discovery +.
On the other hand, other regions such as Latin America have not received a specific date, but considering the deployment of this type of service, it should not be much later than in the rest of the world.