jarritoshe mexican soda that has conquered us for years with its flavors of tamarind, pineapple, mango, or the very popular fruit punch, is in trouble with the law. So much so that it could exit the market, right now that Nike will throw some special edition tennis this mexican drink.
It turns out that in the most recent issue of the Consumer Magazineedited by the Federal Consumer Attorney (prophecy), a detailed analysis was made on the labeling of all, or almost all, the soft drinks that circulate in national territory, and thus see if what they advertise is what they sell.
Jarritos and other soft drinks with misleading labeling
In this way, they found that the labels of La Croix, Sisi, Ameyal, Sidral Aga and, tarán… Jarritos, and all because of their slogan, the one that says: “Jarritos, how good they are!”
At first glance, Profeco’s call for attention to the emblematic phrase of the soft drink brand might seem exaggerated, but if we reflect a little, maybe, just maybe, Profeco is right, because perhaps we have been deceived so many times without realizing (I mean the brands) that our nose to detect deception is somewhat dusty.
“Jarritos must inform what they are good for”
In the words of Ricardo Sheffield Padilla, head of the Federal Consumer Attorney’s Office, if Jarritos says on its label “how good they are!”, at least they should explain what they are good for.
But Profeco gives one more opportunity to the brand, as well as to the others, to correct their labels or their products, so that both coincide.
Nike Jarritos Edition Tennis
And yes, as we said at the beginning, Nike will bring out some sneakers in honor of Jarritos, which will be made with the colors of the brand’s citrus flavors, in addition to being lined in some areas with jute, the material from which the bags are made. with which the fruit is collected during the harvests.
In Mexico they will go on sale on May 6, and each will be priced at 3,299 pesos.
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