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Red Bull has a unique marketing concept where it creates a connection in the minds of consumers between the need for energy.
In Mexico, Red Bull arrived in 2016 with the concept that the drink gives you wings to have energy.
Red Bull the energy drink that gives you wings to give the best of you in your day to day It was created in 1987 by Dietrich Mateschitz, who had the great idea of helping the human body to wake up through a liquid in a certain potion that would revive you to carry out your activities without having a sleep slump.
The drink Red Bull, was created for all those who have a lot of work and who need to wake upbased on its formula of carbonated water, sucrose, glucose, citric acid, taurine (0.4%), sodium citrate, magnesium carbonate, glucuronolactone, caffeine (0.02%), inositol, vitamins (niacin, pantothenic acid, pyridoxine, riboflavin , cobalamin), artificial flavors with a touch of caramel coloring for flavor.
At the beginning of the launch of the brand Red Bull in the market, his marketing concept, began by giving away cans of the drink to university students as an attempt at advertising where the strategy gave good results with the achievement of a large increase in sales, thanks to the promotion and diffusion that it obtained among young people, however, it is important to highlight that the consumption of the product in excess can cause damage in health, so the brand recommends not consuming it in excess.
In 2022 Red Bull was sponsored by various sports teams such as Formula 1 with Red Bull Racing and within soccer he made his club Red Bull Leipzig from Germany and Red Bull Salzburg from Austriabut its greatest growth has been obtained in the highest category of motorsport where “Checo” Pérez the Mexican pilot and Max Verstappen have given great achievements on the tracks to the company through the single-seaters.
On the other hand, the meaning of the logo of Red Bull means that when the drink is consumed the energy it begins to act like a bull full of a lot of adrenaline, so it performs at its maximum percentage to have greater resistance through its consumption, which does not allow you to sleep for several hours, in addition, the brand pays television around 50 million euros to spread your advertising and have a higher income from your sales.
Likewise, its red and blue colors mean the energy that it will give you like a bull in your day to day where they seek to awaken the human body, giving great encouragement, avoiding slumps; Red Bull is very popular among people who drive a taxi long distances or for those who work at night, so they need to stay alert and energetic.