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Red Bull is one of the most valuable brands in the beverage market, with unique brand value, as measured by the Beverage Industry Magazine.
as REd Bull launched a public relations agency Le Pub eIt’s the new Tecate advertising agency.
These movements account for the drastic changes that have occurred in the media market.
Red Bull debuts PR agency and the movement is part of the strategies that consumers are currently betting on to communicate with the consumer strategically.
Given these tasks, an element that draws attention is the brand value of Red Bull GmbH, the company that owns the famous brand of energy drinks and which came out in Beverage Industry Magazine with a brand value of seven thousand 460 million dollars.
“Anheuser-Busch InBev was the world’s leading beverage company in 2021, with sales exceeding $54 billion. The alcoholic beverage producer had a slight sales advantage over second place Nestle SA, whose sales exceeded $50 billion in the same year,” he explained. M Ridder, analyst of Statista by presenting the previous study exclusively for platform subscribers.
Red Bull and the changes
Fashion Media Group released a statement in which it shared that it is the new public relations agency for Red Bull and the famous brand of energy drinks leaves the Mexican agency a very important benchmark for the trust that global brands have in local entities, regarding everything that has to do with their communication.
“We will support Red Bull in the development of its comprehensive communication strategy for the different and most exciting events that the brand has throughout the year, generating activities on and offlineas well as supporting PR its actions, to reach new audiences, consolidating its position as the market leader”, explained the agency about the challenge that comes with its new account.
This announcement is added to other important announcements that have occurred this week in which Le Pub announced that it is the new Tecate agency, in addition to the introduction of leaders at the creative table, since Almudena Blanco arrives to the General Directorate and Federico Russi in charge of Chief Creative Officer.
“We are committed to creativity because we believe in its power to drive superior business performance. This alliance with Le Pub is a decisive step to take Tecate to the next level,” he said. Dario Tarulla, Brand, Marketing VP of Heineken Mexico.
The fact that Tecate has a new advertising agency is reminiscent of the long-standing relationship it built with Rock The Agency, which was the agency responsible for various metals that earned its campaigns with which it consolidated the brand before the consumer.
These two cases show the substantial changes that have been registered in the market, where we have witnessed the changes that are registered by consumer demand in the communication of brands and not only that, in the innovation that they demand from the exercise creative, especially when a Red Bull has risen into space to sponsor a Felix Baumgartner, who launched himself in the highest jump ever, from the stratosphere.
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