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Diner goes to Burger King, but raw chicken burger ends up disappointing him.
In his complaint, the consumer makes a call to Profeco, since it is a great possible damage to his health.
Social networks are now the space through which consumers approach brands to express good and bad experiences.
They exhibit raw chicken burger that they sold at a Burger King branch, and the brand is now the one who pays the consequences for quality control.
The fast food industry is very broad, as there are several companies dedicated to satisfying diners, who are looking for spaces where they can consume their favorite dishes, such as hamburgers, tacos, pizza, among others that are easy and quick to prepare.
In that sense, Burger King is one of the most popular fast food restaurants in the world.a chain that has almost 19 thousand establishments globally.
According to data from Statista, this type of establishment is the most preferred among diners, where McDonald’s is the undisputed market leader, generating some 154,921 million dollars; for its part, Starbucks managed to generate around 60,267 million dollars; KFC was placed in the third position with 18,189 million; and in fourth place is Subway, with 14,762 million dollars.
And it is that, in the end, these types of restaurants have the objective of satisfying the most immediate needs of consumers, which is why their popularity continues to grow.
Diner sues Burger King for raw chicken burger
Over the years, fast food brands have received complaints about the damage caused by their products, where, on occasions, diners exhibit the poor quality control that they find in these establishments and their products.
An example of this can be seen in a recent tweet where a user shows his annoyance after, according to what he affirms, in a branch of Burger King they sold him a raw chicken hamburger.
How did they sell me a raw chicken king!!@Profeco where can i complain? It does a lot of damage to eat raw chicken!! any comment @BurgerKingMX ?? pic.twitter.com/74Xi68WrVF
— Travis Clay Anderson (@u_raus) May 9, 2022
As the tweeter mentions, this type of situation can cause severe damage to the health of consumers. According to a study of Nature published in September 2017, in view of consumption of raw meat, the human being is more susceptible to contracting the Escherichia Coli bacteria, which can cause anemia, low platelets and acute kidney failure.
Under this tenor, it is worth highlighting information from the World Health Organization (WHO), which estimates that, annually, More than 600 million people worldwide get sick from eating contaminated food.; Of those 600 million, some 420 thousand people die from this same cause.
Now, Burger King is not the only brand that has received this type of claim, well A few months ago, a Chili’s burger containing raw meat was reported on social media.space where the diner admitted that he even had to “provoke vomiting”.
Hello, we are very sorry about this. Please send us a DM with your name, phone number and branch where you went to channel your case to the corresponding area.
— Chili’s Mexico (@CHILISMEXICO) January 24, 2022
Quality control is everything for companies, which is why consumers are increasingly annoyed when their products turn out to be raw, expired or even have bugs inside.
Finally, it should be remembered that this only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, so Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.