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The innovation of a brand in its products is essential for leading companies.
79 percent of companies around the world see innovation as one of the top three priorities for this year.
The ability to innovate in a sustained manner is increasingly important.
This 2023, innovation in a brand continues to be a primary characteristic for consumers. Given this, a new report revealed a ranking of the most innovative companies worldwide today.
According to specialists, the innovation of a brand in its products is essential for companies that intend to lead the market in their sector.
Likewise, being perceived as an innovative company increases the chances of business success and technology is a differential factor for the development of innovation within organizations.
In this sense, Nielsen data indicates that 60 percent of global consumers with Internet access prefer to buy new products from well-known brands instead of switching to a new brand. For this reason, the consultancy details that innovating in brands that already have the trust of consumers can be a powerful strategy.
Ranking of the most innovative companies
For its part, a new report signed by BCG’s Most Innovative Companies, revealed everything that current innovation leaders are doing to get ahead and especially their resilience in the face of economic uncertainty.
In this research, it is explained that despite the global economic difficulties, many companies continue to apply innovation as one of the main corporate priorities for 2023.
So the study indicates that 79 percent of companies around the world see innovation as one of the top three priorities for this year, and 66 percent plan to increase spending. While 42 percent of them expect an increase of 10 percent.
“The ability to innovate in a sustained manner is increasingly important. Growth is found in new markets such as Artificial Intelligence, e-commerce, streaming media, cloud, mobility solutions and energy”, says Julián Herman Managing Director and Partner of Boston Consulting Group.
In that same order, they indicate which are the 50 most innovative companies of 2023, where for the third consecutive year, Apple ranks first on the list.
For its part, Tesla climbs three positions reaching second place, and Amazon remains in third. Nine new companies join the top 50 according to the consultancy, where international energy companies occupy five positions.
“The relationship between innovation and financial results is indisputable. Over the past decade, the 50 most innovative companies identified by BCG have consistently outperformed the broader market, earning an average of 3.3 percentage points more shareholder return per year.
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