Vision and strategy
Mexico is the spearhead in its expansion plan to reach all of Latin America; in this way Rabbit® will seek to reach new markets in the short term.
This is just the first “jump” for the startup Mexican, in 2022 its goal is to reach more than 308 thousand points of sale, in addition to launching its Marketplace and financial inclusion services to position itself as the number 1 allied platform for shopkeepers in Mexico.
In Mexico, the main means of supply comes from the “corner stores”, which support more than 3 million families, consolidating more than 42% of the country’s mass consumption, which represents 1% of the national GDP with more than 15,000 million dollars in annual purchases. (This according to ANPEC data).
“At Rabbit® we seek to strengthen corner stores and make them the favorite point of sale for Mexicans and very soon for Latin America. All this thanks to a talented team of more than 700 direct collaborators and 1,500 indirect collaborators that have allowed us to build solid organizational and operational capacities to firmly advance in the implementation of our business model ”, he comments Andrés Collazos Palacios, co-founder and CEO by Rabbit®, who has more than 20 years of experience in mass consumption companies in Latin America.