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To date, according to FIFA, 2.5 million tickets have been sold for the 2022 Qatar World Cup.
It is estimated that Qatar will invest a total of 1,696 million dollars to carry out the tournament.
Looking ahead to the World Cup, some 50,000 Mexican fans are expected to attend.
After it became known that beer would not be sold during the Qatar 2022 World Cup, the organizers have made an important change in their decision and, finally, Budweiser will be the brand that will arrive at the sports fair.
Missing exactly 76 days until November 20, the date on which, in addition to the anniversary of the Mexican Revolution, the long-awaited and even controversial World Cup in Qatar will beginthe first to take place at the end of the year and the last in its 32-team format.
Very important income is expected for this edition, above all because, according to information from the FIFA, the last World Cup, the one in Russia, achieved revenues of more than four billion dollars, more than half of what it registered in the World Cup in Brazil, in 2014.
Qatar regulations for the World Cup
For some time, it was announced that, due to the policies of that country, beer would not be sold in the stadiums, in addition to the fact that the attendees would have to adapt to the habits and traditions of the region, a fact that generated reactions from all over the world. Type.
Qatar is considered one of the most conservative countries in the world and for the next World Cup it foresees certain measures to carry out a World Cup related to its tradition.
This does not mean that tourists should dress exactly the same as the inhabitants of the region, although it does “conservative” clothing has been requested.
To mention an example, women attending the event must cover their shoulders and wear shirts that cover the upper part of their arms, no necklines.
Sale of beers at the Qatar World Cup 2022
Undoubtedly, one of the strongest controversies for fans was the fact that, initially, it was announced that the sale of beers would be prohibited; however, this decision has taken a radically different course.
For some people, the ban on the liquid did not sit well. And it is that, both in Mexico and in various parts of the world, beverages such as beer and other alcoholic beverages are consumed regularly by a considerable number of people, who enjoy a wide variety of products of this type.
A study by Brand Finance shows that among The most valuable Mexican brands of 2021, by brand value, are Corona (in the first place), registering 5 thousand 82 million dollars; Victory in fourth, with 4 billion dollars; and Modelo in fifth, with 3.37 billion dollars, among other well-known companies such as Claro, Pemex, Telcel, etc.
On the other hand, according to information from the National Institute of Statistics and Geography (INEGI) where the value of sales of alcoholic beverages produced in Mexicobeers were placed as the indisputable favorites, registering figures of 185 thousand 375 million Mexican pesos.
Taking these data into account, we are talking about one of the “affected” hobbies being the Mexican, but also Brazil, Argentina, Uruguay, among others from Latin America, which are among those that consume the most beer, according to what a study reveals. of Numbeo.
Finally, the organizers have changed their minds and Budweiser will be the official beer of the Qatar 2022 World Cup, as announced by the International Federation of Football Association (FIFA) in a statement.
It should be noted that attendees will be able to buy and consume beer from the brand Budweiser in the vicinity of the stadium before and after the game, while once inside the stadium, the only drink served will be Budweiser Zero, meaning zero alcohol.
Without a doubt, Qatar 2022 will make history regardless of the result, as it will be the most expensive to date and the one that will culminate an era in the history of the World Cups, in addition, as a fact to highlight, the attendance of some 50,000 Mexicans is expected.