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Rihanna is the first billionaire to appear as a halftime artist at a Super Bowl.
His assets amount to more than a thousand 400 million dollars.
In 2016, the singer was ranked as the most profitable artist in the industry.
Rihanna stopped the world of entertainment for 13 minutes, and it is that Super Bowl 57 took place on February 12, where the singer was in charge of the halftime or part-time, according to a study conducted by Nielsen in the United States, this edition of the sporting event had a significant increase in terms of television audienceaccording to the information revealed on Super Bowl 2023 had just over 113 million viewerssurpassing 2022, with an audience of 99 million and 2021 with close to 92 million.
Fox Business revealed that the halftime or half time of this edition of the super bowl had a total of 118 million viewersof which about 5 million tuned in just to see the singer’s concert.
This show for Rihanna It was not just a concert for a sporting event, the company was also used this platform to generate visibility, positioning and of course, profits; without a doubt, Riri knew how to take advantage of his return to the music scene after six years, and during this half-time she not only took the opportunity to promote your makeup brand Fenty Beauty by “touching up” during his show, he also launched a clothing line especially for the event in Savage x Fentyand as if that were not enough, she also announced her second pregnancy, making it one of the most iconic shows to date.
At the moment Rihanna He has a net worth of over $1.4 billion.One of the most profitable contracts he has had is that of his Diamonds World Tour in 2013, with which he earned more than 119 million euros, as well as a sponsorship contract for the Korean brand Samsung, for which he earned 21 million. of euros.
another one of the greats hits of Rihanna has been the Get involved in each of your brandswhether it’s Fenty Beauty, Fenty Skin or Savage x Fenty, the singer has always shown herself as the protagonist; In 2016 a study carried out by NPDpositioned her as the most profitable artist, not only with her music but in any product, according to her results, the native of Barbados during that year surpassed Jennifer López and even Beyoncé; Riri undoubtedly knew how to take advantage of this in a big way and what better than with her own products.
Rihanna, Fenty and the Super Bowl…
Being an event seen by millions of people not only in the United States, but in the world, the singer had an increase in searches for both her name and her Fenty brand, according to Google Trendsthe word “Rihanna“That Sunday, February 12 at 7:00 p.m. 100 percent increase in the number of searchesAccording to the portal, the country that searched for his name the most was the United States, followed by Canada with a 91 percent increase in searches, Mexico ranked third with a 56 percent growth.
During half time, Rihanna He did not miss the moment and his international viewing, for which he was seen “touching up” his makeup with one of his brand products fenty beautyaccording to the statistics of Google Trends, searches for the brand increased 100 percent that Sunday in Mexico, followed by Norway with an increase of 89 percent and the United States with an increase of 85 percent. In addition to the increase in searches, it has been revealed that sales of the singer’s makeup line increased by 833 percent.
Likewise, another of its brands managed to position itself globally in searches Savage x Fentyaccording to Google Trends, their number increased 100 percent that Sunday, in the United States, followed by Canada and Puerto Rico with a rise of 38 and 35 percent respectively.
The Fenty brand…
Rihanna believe fenty beauty in September 2017, inspired by herself and inclusion, the word “Fenty” is none other than her last name, it should also be noted that Fenty Beauty is a joint venture with the French conglomerate Moët Hennessy Louis Vuitton (LVMH), so the singer owns only 50 percent.
The first launch of this line would be a makeup base and concealer with 40 shades, something totally revolutionary for the makeup industry at the time, for which it was immediately placed in the sights of millions of people, in the words of Rihanna herself. , this brand had been created for everyone, hence the diversity of shades.
“Fenty Beauty was created for everyone, regardless of color, personality, attitude or race” (…) “I wanted everyone to feel included,” he said.
fenty beauty It has been expanding year after year and now, in addition to increasing the shades of its base to 50, they have created various products such as eye makeup, lips and even a fragrance; According to Forbes reports, after a year of being online, the brand was already generating more than 470 million dollars annually, the Fenty Skin line would soon be added, which would bring skin care products; today fenty beauty It is valued at $2.5 billion.
From the beginning, the main premise of the company was the inclusion not only in skin tones, but in bodies, that is how the second company of the singer arrived. Savage x Fentywhich would bring with it various items such as lingerie, pajamas, sportswear, in addition to adding men’s clothing, as well as fenty beautythis brand was positioned thanks to the diversity of sizes, since it offers from XS to 4X.
fenty it’s not the only one makeup brand created by a celebrity, since singers like Selena Gomez, or Ariana Grande They have also made the decision to launch their own brand, in the case of Gómez with rare beauty and Big with rem Beauty.
According to a study conducted by launchmetrics, fenty beauty HE ranked among the top 10 leading global beauty brands in 2022 (based on media shock value), as it generated $183 million, which ranked number 9; At the top of this ranking is Dior with a total of 388 million dollars, in second place was L’Oreal Paris with 360 million, followed by Lancome with 337 million dollars.
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