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Valentine’s Day is one of the most important dates for seasonal marketing.
Today, Pull & Bear is one of the most relevant brands for young people millennials and centennials.
Inclusion and diversity are highly relevant issues for brands today.
As part of a campaign for Valentine’s Day, Pull & Bear redesigned its own logo in order to celebrate all the “kinds of love” that exist today, in a society that increasingly seeks greater representation. in various marketing and advertising campaigns.
As of today, there are endless dates that have managed to position themselves in the eyes of consumers at an international level, either due to certain customs or traditions that have been driven by consumer habits for several decades, thus giving entry to the what we know today asmarkets seasonal” or “seasonal marketing”that is, key moments or dates where companies can increase their income, if they bet on using the marketing strategies suitable.
Among them, we can find various alternatives that have been traditions for hundreds of years in Mexican culture, as well as some others where multiculturalism and diversity have done their job, encouraging the adoption of new habits and even appealing to new traditions. . Among them, we can find the Day of the Dead, the arrival of the Three Kings, New Year, Valentine’s Day and the Mother’s Day.
It has always been known that February 14 is the date dedicated to the Day of Love and Friendship and, on this axis, marketing strategies are designed, where brands seek to position themselves not only in the taste of the consumer, but in their own consumption habits through different strategies.
Pull & Bear adds to diversity with new logo for Valentine’s Day
In short, for brands, seasonal marketing is presented as one of the most effective moments to delve into consumer habits. In that sense, seasonal marketing is usually a strategy commonly used by professionals. According to Gustavo Parés, a columnist for Merca 2.0, “Companies must rely on a good marketing strategy, since this Focused technique goes to capitalize during the seasons in which the flows of purchases and sales increase in a general way in all sectors of an economy”.
Valentine’s Day or Love and Friendship Day is a good example of this, a space that, well used by brands, can generate important results.
Thus, on the occasion of Valentine’s Day, Pull & Bear decided to redesign its logo and, incidentally, remember that there are different types of love in today’s society, thus adding to one of the most relevant issues in recent years: diversity.
With a message that says that “there are many ways to love. whatever yours, happy Valentines Day” and through its social networks, the firm unveiled its new campaign for one of the favorite dates of seasonal marketing.
For a few years, as an impulse of the so-called Generation Z, the topic of inclusion and diversity are some of the most important for brands. Here it is worth remembering a McKinsey study, which details that, those companies that have inclusive teams are up to 25 percent more profitable.
Faced with this panorama, various brands, such as Bodega Aurrerá, Tommy Hilfiger, among many others, are increasingly joining this type of initiative in order to reach a new niche of consumers who, as we mentioned above, seek greater representation. .
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