- Index hide
Bodega Aurrerá is considered in studies of Statista as a chain with great influence in Mexico.
Like Bodega Aurrerá, many brands have had great opening experiences, as happened with Liverpool.
He retail it has all sorts of reasons by which it attracts the consumer’s visit.
Bodega Aurrerá opens its first store in a “town” and the experience was documented in a viral video, which reminds us of the opening of a store in Tlaxcala, which stood out for opening the first escalators in the state.
National Retail Federationn secured in a study that the main reason why 33 percent of consumers take advantage of visiting a store is because they enjoy the experience in the store.
Bodega Aurrerá arrives in town
Jesus Eduardo (@user7029183150927, TikTok) has more than a million views on his video, where he showed what the opening of a Bodega Aurrerá store in Álamos, Sonora looked like.
@jesuiseduardo #bodegaaurrera #groupwalmart #walmartmexico ♬ La Sonidera – Canzani, Pajaro
The experience showed that the event was such that there was even assistance from the local press and interesting activations such as the presence of a Mama Lucha botarga, Bodega Aurrerá’s mascot, and unexpected experiences such as the activation of the burglar alarm at the venue.
After the documented experience, one user commented that when Miniso opened in Tamaulipas, representatives of radio and Televisa were present, while others criticized that a lady was caught taking the bread with her hand, while others commented in a mocking manner, that in the coming years should document the inauguration of coppel and Elektra.
The experience showed the reduced size of the store and the offer of products that are thought of when they open in places like a remote place, like a Sonoran municipality.
As a town documented the inauguration of its first Bodega Aurrerá store, in 2017 we reported the moment in which Tlaxcala experienced for the first time in its history, what it was like to climb an escalator, after Liverpool installed them at the opening of its first store in the entity.
The experience was documented in the media and the event became widely reported on social networks with all kinds of comments, which celebrated the operation of both the store and the escalators, thanks to the fact that a branch of Fábricas de France in the municipality of Apizaco.
The opening of the store made clear an important resource in favor of the consumer and it is how important the points of sale are for them, with which they live all kinds of experiences, including those that have to do with adding the consumer to the trend of brand experience.
Whether it is the opening of the first escalators in Tlaxcala or the inauguration of the first Bodega Aurrerá store in a town, retail has been made of experiences with which it has conquered the consumer and through which resources of great interest have been defined, such as those that have to do with the way in which the consumer is involved in the market and the reasons he has for participating in it.