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After making a “joke”, Julia Yeyé claims to have been censored in an interview by Martha Debayle.
A 25-second error can reach thousands of users around the world in a matter of minutes.
A personal brand crisis can affect the professional image of well-known personalities with extensive experience.
A publicist has shown his complaint via social networks to Martha Debayle for alleged censorship in a Youtube interview.
According to the study of Digital 2022 carried out by Hootsuite and We Are Social, it is currently the 74 percent of the Mexican population the one that is present in social networks, that is, more than 102 million people, who have their own favorite platform to consume digital content.
Social networks have become part of the daily lives of millions of users, brands and content creators, who have found various benefits in these digital platforms (both for senders and receivers), who can browse for hours following their favorite personalities, topics of their relevance or offer the world a bit of their personality.
Despite this, to belong in the digital realm, content creators and users must take particular care in each action they performsince it could have a considerable impact on your image shown to millions of surfers around the world, through a “simple” mistake, since users are increasingly demanding and demanding.
marthe debayle She is a Nicaraguan presenter and announcer with Mexican nationality, being part of the image of numerous successful advertising campaigns, as well as brands such as Pantene, Danone, Crest, Nissan, Gerber, among many others; however, taking into account the rise of social networks, she (like countless other personalities) chose to boost her image in the world of social media, opening possibilities to further expand her popularity, as well as opening the doors to possible criticism.
On this occasion and after having carried out an interesting collaboration, the publicist and influencer under the name of Ana Julia Yeyé, chose to point out an alleged censorship in Martha Debayle’s interview in which she was a guest, since she mentions they cut several scenes, including a joke she made about privilege.
On Martha Debayle’s YouTube channel they uploaded the interview in which I was invited and cut several things, including the joke I made about the privilege. How strange, I thought that jokes could be made of everything. 🤷🏻♀️
– Ana Julia Yeye (@AnaJuliayeye) April 9, 2022
In the aforementioned video there were different characters from the Mexican internet, where Chumel Torres, Platanito, Ana Julia Yeye and Slobotzky, who are supposed to be talking about the fine line between being carried and going overboard when it comes to comedy.
In this video, it seems that a small excerpt of the conversation was deleted, which the publicist who accuses Martha Debayle of censorship chose to share via Twitter.
Here it ishttps://t.co/mfc3aIAw9O
– Ana Julia Yeye (@AnaJuliayeye) April 9, 2022
“Martha Debayle measures 1.53 and that is the reason why she cannot see her privilege,” Julia Yeyé mentioned in the broadcast.
Internet users perceived this action in different ways, both for and against, among them, they made comments such as “if the podcast also cut it, then your freedom of expression was not so well received”, “on Spotify it is complete”, Martha I just wanted to be in the m$/* of the moment, which was the theme of the standups, gaining views while maintaining followers. They already served him, he already uses them, the issue is over and therefore he no longer cares, or why do you think he even asked for comedians to be recommended on Twitter”, “betraying even the one who broadcasts you, normal”, among other types of thoughts in favor of both sides.
The viralization of social networks reaches a speed that is difficult to calculate, but one thing is for sure, once you are in the digital conversation, it is very difficult to get out of it, so 25 seconds of audio could become months or even years of a brand crisis unnecessary for your image.
Influencers, content creators, actors or other well-known personalities are basically their own personal brand, who must travel cautiously down the digital path, since one false move could directly affect their image and, therefore, generate a personal brand crisisa fact that can affect your professional career.
An example of internet personalities who have been involved in this type of complication, we had it a few months ago with the case of Carlos Muñoz, where a small video fragment went viral where he was seen “forcing” a waiter to take one of his courses to teach him the “hunger” he had to have in order to achieve professional success, a fact that led him to win a major brand crisis that he has not yet managed to overcome, even after leaving social networks for a while and returning with a completely new content strategy.
Content creators on the internet must take particular care when making any movement that is registered in the digital world.
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