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Chivas, according to a survey, is the most popular Mexican soccer team.
In 2021, in Mexico, a total of 453,085 marriages were registered, an increase of 35 percent compared to 2020.
The average expense for a wedding in Mexico is 180 thousand pesos, according to a study.
Yesterday, during the match between Chivas and Tijuana at the Akron stadium, a young man proposed to his partner, a fact that the club’s Community Manager did not let go and, now, the team from Jalisco has won clicks and views networking.
Social networks, in addition to fulfilling an important function for the so-called content creators, serve as platforms for users to reveal an important part -or not so much- of their lives.
And it is that, in the end, the interaction between users is one of the most essential elements for users, be it through Facebook, Twitter, TikTok or any other platform available on the market.
Now, putting into figures the popularity that social networks have achieved, there are currently close to five billion users worldwide, according to what they report We Are Social and Hootsuite in one of their most recent reports.
In Mexico, according to data from a recent study, there are already almost 100 million people who have access to the Internet and it is expected that this year the figure will increase to 104 million Mexican Internet users.
Under this framework, data report information reveals that, in Mexico, Facebook is the preferred social network of Internet users, with a preference of 92.9 percent, while WhatsApp has 92.2 percent.
Instagram and TikTok, as said rankingare located in the fourth and fifth position, respectively, in terms of the social networks most used by Mexicans.
Proposes in the Chivas stadium and the club wins on the field and in networks
As of 2020, TikTok has positioned itself as the most popular social network among young people and, of course, among brands, which are now focusing on this space to gain a presence in the digital section.
This, broadly speaking, is happening with Club Deportivo Guadalajara, that is, Chivas, since a video on TikTok has gone viral showing a young man asking for marriage in the middle of a game at the Akron stadium, at which time the Community Manager of the team has not let go to gain promotion and conversation on social networks.
@chivas long live the bride and groom #chivas #stadiumakron #tiktoksports #tiktoksports #wedding
These types of cases are usually popular in events of great magnitude, because, in the end, the desire to get married is still very latent among people. In fact, information from the Marriage Statistics (EMAT), carried out by the INEGIreveals that, by 2021, A total of 453,085 marriages were registered, a figure that represents an increase of 35 percent compared to 2020the year of the pandemic.
On the other hand, data revealed by the White Book of Weddings, Made by the Bodas.com.mx site in collaboration with ESADE and Google, in Mexico, the average expense for a wedding is 180,000 pesos; in Mexico City the minimum investment is 155 thousand pesos per couple.
Taking all of the above into account, for Chivas it was not only a victory on the field (they won by a score of 2-1), but they also won in digital conversation and this, for the brands, is vital today.
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