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They highlight the main problem of the CM: vacancies for “allologists” around digital marketing.
Professionals abound in some activities that are asked of them and that they must manage other areas.
They ask the brands to diversify tasks within the strategies with experts in each branch.
The Community Manager is a key professional that can no longer be missing in a company, since he is the figure in charge of building, managing and administering the digital community around a brand and, among his tasks, he becomes the main person in charge of the current engagement with clients. and fans.
Nevertheless, it is still difficult to differentiate the line between what in CM should and should not be done, whether seen from the technical requirements and skills requested by companies or by the needs of the Internet user. On this last point, the company SproutSocialowner of a social media management platform for companies, has asked consumers what communication habits by brands they find friendly and which are annoying in digital.
According to the survey, the use of videos and answering questions online obtained 83 percent acceptance among active people on the Internet, while the majority called it irresponsible and unprofessional that official company accounts use digital conversation to laughing at customers, only 12 percent found this practice acceptable.
Likewise, for years it has been considered that working with social networks is as easy as creating an account on Facebook, Instagram or Twitter, which has demerited the work of community managers to such an extent that companies increasingly ask them for more activities and add them tasks that have nothing to do with their specialization.
And it is that being a CM turns that professional, intentionally, into the main spokesperson of a brand, to which each of the connected clients is addressed in the first instance.
What are NOT the tasks of a community manager
Understanding that a community manager is the person who creates a digital community for the company in which they work, many marketing professionals and executives hold the debate around the activities and tasks that their role should focus on.
In this scenario, the CM Martha Rodriguez Ramos sparked a debate on LinkedIn about the main problem of his profession in the labor offer and company culture.
This, because several professionals of the social network thought that it is a frequent mistake to ask them to do brand management in social networks, graphic design, traffic measurement and other tasks that should be carried out in specific and specialized areas.
The CM’s comment was joined by various positions of other professionals dedicated to digital marketing, who, for the most part, supported the discourse on the diversification of tasks and the mismanagement of recruitment and company assignments.
“He doesn’t have the coffee or the CEO’s agenda hehe, thanks for continuing to report, although it is true that it must be comprehensive but You must even demand a higher payment if you are told to do extra activities outside of your charge“,
“The problem is, when you are in a company and they require you to learn to work that, as a professional you do it, but In the long run they get used to that and other companies that a CM must know design, worse, now they are calling digital marketing, CM, copywriter and web page managers“,
“The big problem that I see is not that those of us who dedicate ourselves to this understand it or know it, the problem is that the contracting people understand it, who usually ask and ask for ignorancebecause they have no idea, and always or almost always someone arrives who accepts”,
“That’s how it is Martha Rodriguez RamosThere are: Community Managers, Digital Traffickers, Graphic Designers, Copywriters, Growth Hackers, Web Developers… The professional who can lead all these professionals is a Digital Coach (or Digital Consultant), since they know a lot about these issues, as well as learning about Neuromarketing and Neurosales. There is always a lot to learn.”
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