- Index hide1 Influencers like Chumel Torres and journalists like Darío Celis poured information on social networks, warning that Tesla would not invest in Mexico.2 Tesla is considered one of the leading brands in automotive brand value, based on projections of Brandz—Top 100 Most Valuable Global Brands 2020.3 The arrival of Tesla in Mexico will mean a unique opportunity in the market to grow the profile of Mexico as a nation brand specialized in car armor.
Tesla is considered one of the leading brands in automotive brand value, based on projections of Brandz—Top 100 Most Valuable Global Brands 2020.
The arrival of Tesla in Mexico will mean a unique opportunity in the market to grow the profile of Mexico as a nation brand specialized in car armor.
The armor of cars in Mexico is about to experience enormous potential, if it is confirmed what sources consulted by various national media have warned, assuring that Tesla, the most valuable automotive brand, will build a plant in Mexico.
Tesla is worth $75.93 billion, which according to Dear All of Brandz — Top 100 Most Valuable Global Brands 2020give the brand a unique positioning in the market, with insights very valuable, such as those that have to do with the way brands are currently reacting.
“The Tesla brand was ranked the world’s most valuable automobile brand in 2022, with a brand value of approximately $75.9 billion. Toyota, the 2020 leader, is now the runner-up, followed by Mercedes-Benz,” he explained. Statista by presenting the previous study exclusively for its subscribers.
The most valuable in Mexico
The arrival of the most valuable automaker in Mexico would mean a new challenge for the automotive brand, which has become a benchmark for what can and cannot be achieved in the market, when expanding automotive businesses, by which we mean , to the recent expansion of investment by BMW in its plant in San Luis Potosí, Mexico, to convert it to a 100 percent electric car assembly plant.
#Last minute President @lopezobrador_ firm in your decision not to allow #Tesla settle in NL. @elonmusk He did not accept that locations be conditioned and the investment is taken to Austin, Texas. #TeslaNuevoLeon pic.twitter.com/ZgkO8TgGK5
—Dario Celis (@dariocelise) February 27, 2023
Ten thousand million dollars that were going to enter from foreign investment.
Foolishness and ineptitude cost.
What a nightmare they voted, gracious God.
— Chumel Torres (@ChumelTorres) February 27, 2023
“We are systematically reconfiguring our production network to move towards electric mobility. In Mexico, we are investing 800 million euros in our plant and creating nearly a thousand new jobs,” he explained. Milan Nedeljkovi, Member of the Board of Management of BMW AG and Head of Production.
With this in mind, now the information shared by sources consulted directly by El Universal, revealed that the arrival of a Tesla plant in Mexico is a fact, only that the details were closed until they were released this Tuesday, to know the amount of investment and entity in which this investment will be carried out.
The fact is a very important proof against information shared by the influencer Chumel Torres and the reporter Dario Celiswho claimed that Tesla’s investment fell, this despite being verified accounts in Twitter.
It is important to see how the investment of a Tesla-level assembly plant in Mexico becomes a geopolitical phenomenon, because it raises the character of a country brand specialized in assembling cars, but it is also a political issue, because it involves local and national governments in this measure. These cases reveal a very important element and that is the ability of brands to scale in interest to the consumer and achieve in this exercise prove the value of brand reputation.