In Mexico, the production of cosmetics, perfumes and toiletries registered a value of 47 thousand 340 million pesos in 2021, which shows a growth of more than 1 billion pesos compared to the previous year. In the period represented in the graph, Mexican production of this type of product reached its highest point in 2016, with close to 50 billion pesos, as reported by Statista.
While Mordor Intelligence points out the Mexico beauty and personal care market will grow close to 9.42 percent during the forecast period (2020 – 2025).
The beauty and personal care market in Mexico offers a range of products for facial care, lip care, body care, foot care and hand care. The other category includes products like nail, hand care products. Distribution channels including specialty retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drugstores, online retail channels, and others. Also, the market covers mass and premium product categories.
Until 2022, it was reported that the Mexican cosmetics industry was led by brands such as mary kay, The real and Nature & Co.
The growing demand in the beauty industry has led Mexican entrepreneurs to bet on launching products in this field, however, it is not always done in the best way and the Federal Consumer Attorney’s Office (Profeco) is the regulatory entity in charge of publicize the failures in which some brands incur, because sometimes they do not fulfill what they promise.
In this case, consumers expect beauty products to have the advertised attributes, such as removing shine from the skin, covering blemishes or concealing open pores, being easy to apply and long-lasting.
Given this, Profeco carried out a quality study on various cosmetic brands sold in Mexico and these were the results: