Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
UNITED STATES
Xerox names Steven Bandrowczak as CEO. Xerox Holdings Corporation (NASDAQ: XRX) announced that its Board of Directors has appointed Steven Bandrowczak as CEO. Steve joined Xerox in 2018 as the company’s President and Chief Operating Officer and has served as interim CEO since the passing of John Visentin in June 2022. As President and Chief Operating Officer, Steve was responsible for developing and executing a global strategy of operations for Xerox’s Software and Innovation businesses, as well as for the company’s business functions, including business strategy, product and service delivery, customer billing, and information technology. Steve was also President of Xerox Holdings Corporation and Chairman of the Board of CareAR. “Steve has a proven track record of delivering results, using digital platforms to drive market share and increase profitability,” said James Nelson, Xerox Chairman of the Board of Directors. “He has always shown great willingness when Xerox needed him most, and he has shown his ability to lead with passion and empathy. The Board is confident that Steve is the right leader to lead Xerox into the future. It is a great honor that the Board has decided to appoint me as CEO,” said Bandrowczak. “I see great potential for our company and am honored to work with all of my colleagues at Xerox as we move into the future.”
COLOMBIA
Geometry participates with CONMEBOL in the Copa América Femenina 2022. The tournament that made Latin America vibrate had the participation of the Geometry Colombia team, who was in charge of the opening, closing and seminar Football with F for feminine. For the opening and closing, it took more than 80 hours of rehearsal and a team of around 60 logistics people, a whole creative effort to highlight the talent of the Latin American women’s soccer. Both events featured the participation of the Puerto Rican duo Domino Saints with their song rock starreaching thousands of homes through a live broadcast for the entire region. Likewise, and united by Latin American women’s soccer, the second version of the seminar was held Football with F for Feminine; a space to commemorate this sport, delve into its history, its challenges and its protagonists. The event had more than 50 guests in person and was broadcast virtually. Its objective is to generate opportunities and expand this sport of talented women, those who fight to give it the place it deserves and continue to become the best in soccer. These projects have been a celebration of Latin American soccer, women’s soccer and what its competitors represent.
MEXICO
The evolution of live sales arrives at Privalia. Privalia brings you closer to the evolution of on-live sales through the new and exclusive “Live Shopping” shopping experience. Live sales are a complete, interactive and highly effective experience for consumers who want to purchase products in a very personal way, and brands like Privalia are beginning to involve technology to understand new purchasing habits and get closer to their users. The live stream shopping takes advantage of the interactivity of live video and in turn resolves doubts and expands the information directly and live, Tommy Hilfiger will be the brand with which Privalia will launch its first Live Shopping. The flash sales e-commerce brand will have a live online sale, bringing premium buyers closer with the new and exclusive interactive shopping experience, which will take place on August 24, 2022 at 8:00 p.m., on which will be conducted by fashion expert Olivia Peralta, who will give details of the items on offer and information so that you can purchase it directly from the app or the site. Attendees of the live stream shopping event can buy the items that are presented with a single click, thus taking advantage of the sense of immediacy and the sale at the moment. The Live Shopping experience is ideal for bringing potential buyers closer, becoming a perfect forum for them to appreciate in detail the attributes and characteristics of the products, showing their use and description. In addition, doubts can be resolved through an interactive chat in real time, since it is a two-way channel, in which viewers can interact with streamers, for example, to ask questions about the products or give their opinion through reaction buttons.
Laika celebrates cat day with Artificial Intelligence. Lthe favorite online store of the pet lovers launched, together with Thanks Agency, an ingenious campaign to celebrate International Cat Day. #PORTRAITSLAIKA is a digital action in which cat lovers they send through Instagram a photo and a description of their felines and in exchange they will be receiving a portrait made by Artificial Intelligence. This action has surprised and connected with the catlovers who, within a few hours of being activated, have organically caused the participation of thousands of their followers in Colombia, Mexico and Chile, exceeding the estimated number of participation in a very short time. The idea of the campaign has been in charge of Thanks Agency, Ángel Rodríguez “Cheche”, Head of creative shares with us: “we unite two things that are a bomb of love and likes: the benefits of the internet and kittens. At the agency we are very clear that to be relevant we have to always have an open mind, eyes and computers, therefore, we decided to take advantage of an incredible and surprising trend such as the generation of images through artificial intelligence to give a gift to cat loverIt’s unique and unforgettable.” The incredible portraits will be sent by DM to users these days and the most original ones will be shared on the brand’s Instagram accounts.
New Director General of Air France-KLM arrives. The Air France-KLM Group has appointed Dutchman Wouter Alders as General Director for Mexico, a position he will hold from August 2022, and will lead the strategies of both airlines, which this year celebrate 70 years of connecting Mexico with Paris and Amsterdam. respectively. Prior to joining the Mexican market, Wouter Alders held the position of Group Commercial Director for Spain and Portugal since 2018. With 11 years in the company, he has served as Country Manager in Indonesia, Director of the travel agency assistance department and KLM groups in Amsterdam; as well as in different positions in the areas of cargo, network planning, airports and sales, where he has successfully developed various projects for the Group. “I am very happy to assume the General Management of Air France-KLM in Mexico, since it is a market in which the group has an important presence and both airlines celebrate 70 years of flying to Mexico in 2022. In addition, we have a strong alliance with our two commercial partners, Delta and Aeroméxico. The main objective for the Mexican market is to continue with a positive recovery, and continue to be a benchmark in services, attention to our clients, innovation and sustainability,” Alders mentioned. Currently, Air France has more than 12 weekly flights connecting Paris with Mexico City, with long-range aircraft such as the Boeing 777-300 and the Boeing 787-900 Dreamliner, in addition to up to 5 flights per week between Paris and Cancun. The KLM flight between Amsterdam and Mexico City continues to be available daily, with a Boeing 787-900 Dreamliner. Prior to his arrival at the Air France-KLM Group, Alders worked in the marketing department at the Rotterdam School of Management, Erasmus University, and in the Assets department at Amsterdam Airport Schiphol. He has a degree in Business Administration and a Master in Strategic Management from the Rotterdam School of Management, Erasmus University. The new General Director replaces Guilhem Mallet, who assumes the position as Director of Alliances Americas for the Group, after four years of being in charge of both airlines in Mexico.
SPAIN
Padova opens its first store outside of Colombia. The specialized fashion brand from Cali jumped onto the international scene and began its foray into the Spanish market. Padua opened its first store in Spain, in Madrid, the establishment will represent Latin America in the heart of the elitist Salamanca district. The premises that Padova will occupy, in what will mark the opening of its new adventure in the European market, is located in one of the ground floor of number 46 of Calle de Serrano