It is common to see advertising when you browse the different social networks, consume a video on YouTube, or, for example, access an application that does not have a subscription modality, such as Spotify or many of the games available on Google Play and the App Store. The ads are practically anywhere on our mobile, and despite the fact that companies like Apple are taking measures to make them less abusive and for advertisers to avoid tracking us, those firms in which advertising is a large part of their business, always they will try to find alternatives or ways to get the user to consume more ads. If necessary, even displaying advertising on your children’s photos.
As reported TechCrunchGlance, an Indian company that owns inMobi Group, backed by Google itself, and dedicated to marketing on-lineis in talks with United States operators to include your service in different Android mobile models. Something that, in addition, could be carried out in the coming months, according to sources familiar with the matter.
Glance, in particular, personalizes the lock screen with different apps, widgets, and services that are constantly changing. They show news, games, content of interest to the user, videos or images. What if, also ads, as its parent company, InMobi Group, is specialized in mobile advertising. If the company eventually strikes a deal with US carriers, users with Android devices will therefore see ads on top of their lockscreen wallpapers. This, in fact, is something that happens in some smartphones available in the Asian market. And it is that Glance, according to TechCrunchhas already deployed its service on more than 400 million devices in that region.
Putting advertising on the lock screen is not new: Xiaomi already does it
In Europe and other markets, in fact, Xiaomi does something similar to what Glance wants to implement in the United States. the chinese company display ads in different sections of your interface. Among them, in those default or system-specific apps, the notification panel or, of course, the lock screen. Xiaomi, in fact, has an agreement with Taboola, an advertising company, to show this type of “recommendations” on its devices.
And we must not forget that the lock screen it is one of the elements of the interface that users visualize the most when using a smartphone. It is the gateway to the rest of the device’s applications or services. Therefore, it makes sense that advertisers would want to take advantage of this space to display advertising and offer, in a way, personalized content.
Glance or Xiaomi, moreover, are not the only companies that want to take advantage of the lock screen to offer more customization and recommendations. Apple will also allow users to modify this area by adding widgets. and other elements that allow quick information to be obtained from some of the apps and system services. It will also offer the possibility to customize the design of, for example, the clock or the calendar. Without showing, yes, any type of ads.