Just a few hours ago it was announced that Taylor Swift’s hugely successful tour, The Eras Tour, will hit theaters in the United States, Canada and Mexico. Now, The Eras Tour Concert Film It is already showing that it is shaping up to break several records because, in fact, its pre-sale of tickets is at the level of Marvel movies.
Although the pre-sale will start until this Friday, September 1 in Mexico, the swifties They were already able to purchase their tickets from this Thursday in the United States. According to sources of Deadlinethe concert film It’s already raised $10 million so far.. A figure that is expected to increase considerably with the passing of the hours.
What do the numbers compare to? The Eras Tour Film Concert? “To some Marvel movies,” a distribution guru said bluntly to the medium. To give you some context, the film Eternals it had a presale of $13 million dollars. And, in 2015, Star Wars: The Force Awakensreached $20 million on its first day of pre-sale.
So big has been the presale, that AMC created a site Web apart from the normal one to supply the demand for tickets. In fact, it is estimated that The Eras Tour Concert Film, directed by Sam Wrench, will have a bigger opening than it did Hannah Montana and Miley Cyrus: Best of Both Worlds Concert with $31 million dollars in 2008, which holds the record in terms of docu-concerts. It does not sound far-fetched if we remember that it is estimated that the tour “The Eras Tour” live will end up raising about $1.4 billion dollars.
Read on – The Eras Tour Concert Film: Pre-sale demand is on par with Marvel movies
But not everyone in Hollywood is happy with the news. According to multiple sources of indiewirethe launch of The Eras Tour Film Concert it also caught the biggest distribution executives in North America by surprise, who found out about this like any of the fans. The only exhibitors who knew about the deal were the film’s partners, AMC and Cinemark. They also decided not to notify their studio partners and that is causing a lot of upset.
And it turns out It makes sense that the studios behind the October releases feel “nervous” about the competition that the Taylor Swift concert film may represent. For example: Ordinary Angelsof Lionsgate; the moon killersby Martin Scorsese, or Five Nights at Freddy’s, from Blumhouse. All these tapes will compete directly with The Eras Tour Concert Filmhaving its premieres after October 13.
In fact, Blumhouse did decide to move the premiere of one of his most anticipated films of the year, The Exorcist: Believerswhich was scheduled to premiere on October 13 and, now, will be released on October 6. Jason Blum, the studio’s CEO, joked on his networks about this move of dates:
“look what you made me do. The Exorcist: Believers moves to October 6, 2023. #TaylorWins”, can be read in the publication in which Blum alludes to one of the artist’s songs.
Undoubtedly, the phenomenon swiftie is wowing executives in the film industry. In particular, because the AMC chain, which is in charge of the exhibition and distribution of the film, has not had to make an investment in marketing like the one that is customary. blockbusters.
“They do not need [una campaña publicitaria así]. All AMC needs is for Taylor Swift to post about the movie on social media to her fans!”, said a head of distribution to Deadline.
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