- The mysterious case of the more than 200-year-old porcelain doll has been solved – the doll was found.
- This event tells us about the importance of telling stories in marketing, one of the most used resources by companies.
- The case of the porcelain doll is actually from a campaign teaser by Miniso, in which he lets us see his new creative and narrative proposal.
A few days ago, the mysterious case of the loss of a porcelain doll was a trend on social networks. Today, it seems that it has already been found and is in a “happy” place.
According to what was reported in recent days, a porcelain doll of more than 200 years, owned by a man named Simoni Miranda, was lost in a mysterious and enigmatic way, a fact that even made him panic.
And it is that, at present, the antiques market is one of the most precious; it has always been, but, in recent years, it has become more valuable. 2016 data revealed by Arts Economics speak that, in the United Kingdom alone, this market reached a figure of almost 12 billion dollars in sales, a truly unusual fact.
In that sense, when we talk about the disappearance of a porcelain doll that is more than 200 years old, the situation becomes extremely complex and, in simple terms, it could be classified as a great loss, taking into account the great value in the market for these gadgets.
In this way, such an event has attracted attention both in social networks and in different media, such as Milenio, in which said disappearance has been denounced, which seemed to have no clear answer about what had happened. Up to now.
Finally, after a few days of complete despair and anguish, Mr. Simoni has been able to find relief, as his precious doll was found and is reportedly in a “happy” place.
The importance of Content Marketing
As reported, the mysterious disappearance of the more than 200-year-old porcelain doll was actually a campaign teaser by Miniso, in which he lets us see his new creative and narrative proposal. Now why is this important?
It is also a great content marketing strategy, where the narrative plays an important role in winning over the user or consumer, which is one of the most used resources by companies.
A good marketing campaign, in general, is accompanied by a good story, a narrative that allows you to connect with audiences and generate all kinds of conversations about it.
The fact of telling stories is a great impetus to carry out sufficiently effective market strategies. This is even revealed by a Smart Insights projection, which states that the so-called “Content Marketing” is one of the most used resources by companies.
That is the particular case of Miniso, who has developed a very interesting story for its #MiHappyPlace campaign, the place where the lost porcelain doll of Mr. Simoni Miranda was found and which made a great echo on social networks and in some media, hinting how important stories are to marketing.
It must be recognized that, in this context, the consumer is changing and, consequently, also the marketing strategies, which are adapting more to the expectations of the new audiences.
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