- Index hide2 Only a small group of organizations (12%) already use AI as a strategy to outperform their competitors.
In 2021, 19% of companies used more than 30% of their budget on Artificial Intelligence projects.
Only a small group of organizations (12%) already use AI as a strategy to outperform their competitors.
The market value of AI could surpass the barrier of 300 billion US dollars in 2025.
The book “Marketing Artificial Intelligence: AI, marketing and the future of business” It is an analytical sample of how the technological revolution of the last era can change the way of innovating and selling in the market.
This book talks about the impact of trillions of dollars that AI represents for companies and the economy worldwide, especially when this digital evolution has become an important tool for specialists in marketing who struggle to understand what it is and how to apply it in their positioning, reputation, investment and sales efforts.
Although a few years ago it was not yet known how to add Artificial Intelligence to the operation of brands, today the boom digital and virtual makes it more noticeable that technological evolution is capable of surpassing the human being in certain matters. In marketingFor example, AI makes it possible to meet the public, offer services and products focused on specific needs, and facilitate sales processes.
According to the text, Artificial Intelligence in 2023 will have The power to change everything. And it is that the technologies of marketing AI-powered can go a long way in dramatically increasing business productivity, efficiency, and performance.
The wisdom and experience of using AI in the marketing and advertising industry stems from Marketing AI Institute Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput who joined forces to show practitioners the benefits competitive ways to market with AI.
Paul Roetzer and Mike Kaput They are based on years of research and interviews in the marketing industry of various companies, with a wide variety of AI executives, engineers and entrepreneurs.
Experts present the industry with a current AI benchmark for the future, where machines work seamlessly to execute personalized campaigns of unprecedented complexity and use data with simplicity.
And it is that for the authors, as the amount of data increases in the market and the generations of consumers change, the technological capacity of Artificial Intelligence also grows, helping to filter the noise and convert information into actionable intelligence as a “ great superpower” marketing.
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