Podcasts are the new blog and there are all kinds of themes, formats and presenters. You just have to have a computer and a microphone, of which quality does not even matter, to start your own. The formula works because, According to a Spotify report, 51% of Spaniards already listen to podcasts.
Spotify’s annual report on podcast consumption habits in Spain in 2021 shows the evolution of the format in our country, as well as its latest trends. It is an external study prepared by Cint, a global market research company, and which is completed with the unique data of the music platform of streaming.
Thus, in addition to showing that more than half of Spaniards consume podcasts, it has also determined that 33% listen to them quite frequently and are loyal. Only 16% admit that they have not tried it yet.
Compared to the 2020 data, the latter reflect that the consumption of podcasts is not a passing fad but rather remains stable over time. Something to which the pandemic has contributed, since up to 38% of your audience was hooked during confinement.
The first reason why Spaniards listen to podcasts is Spotify is to relax and disconnect. It keeps you informed and kept up-to-date on the topics that interest them. And thirdly, to learn new things. Entertaining and disconnecting from the screens through audio is one of the main motivations of listeners.
Perhaps that is why, according to the data provided by Spotify, is that Spanish listeners they mainly like humor podcasts, and is that comedy was the most listened to category, followed by music, society and culture and lifestyle and health.
A particularly relevant piece of information from Spotify’s report is that it shows that the format has equally hooked on both women (52%) and men (49%).
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