Benavides Pharmacies joins the world of KidZania to promote healthy habits from childhood. Today, March 13, the Mexican company dedicated to the care and well-being of people for 106 years, presented its foray into KidZania Santa Fe. This event marked a significant milestone in the history of the brand, since it has the purpose of positively impacting the awareness of Mexican families about the importance of adopting healthy habits and preventing diseases from an early age.
In an exclusive interview with Emprendedor.com, the CEO of Farmacias Benavides, Michele Ingravallo, He stated that the intention of reaching KidZania is to generate greater awareness of people's health.
It is one of our motivations. At a global level, what we do is support the improvement of people's quality of life, and part of this, we now address a very important element of the family, which are children, since they will be involved in this learning process”,
commented the manager.
The idea is for children to become familiar with the pharmaceutical world, where they will be taught the role of each person who works in this type of establishment and how some medications work.
The arrival of Farmacias Benavides to KidZania represents the creation of a unique space where boys and girls can experience a fusion between fun and learning. Through specifically designed activities, infants will have the opportunity to understand the importance of maintaining healthy habits, enjoying a balanced life and making informed decisions about their well-being.
Ingravallo expressed that Farmacias Benavides is a brand originally from Monterrey, which has been in existence for 106 years, and has grown in the rest of the country. The main purpose is to generate a greater brand presence in new generations. For this, it is necessary that they are present in the minds of all their consumers, that they can be aware that the brand will be supporting them on health issues and treatments.
The services that the new Benavides Farmacias branch in KidZania Santa Fe will offer will be the delivery of products and the home delivery service. Practically, the children will do all the managing of putting the order they have received in the tabletthrough them they place the products in the bag and with that they must go with the electronic device and the bag to make the deliveries of medicines to the different areas within KidZania, then they will return to the pharmacy, close the process and receive their ' kidZos' so they can entertain themselves”,
Michele Ingravallo spoke.
In this sense, children have the opportunity to participate in the order preparation process through a digital application. They are responsible for packaging the products and delivering them to the right customers. In addition, they have the opportunity to learn about the usefulness of the products available in the pharmacy, allowing them to become expert pharmaceutical advisors.
The director of Farmacias Benavides shared his enthusiasm regarding this collaboration, where he emphasized that children at this stage of their lives are discovering and learning so that in some future of their lives they can dedicate themselves to a profession that attracts them. With this type of strategies, they can keep in mind any of the activities they carry out in the recreational park.
For its part, during the event, Xavier López Ancona, CEO of KidZania, expressed his pride in this association, pointing out: “We are proud to be able to promote, with the help of Farmacias Benavides, the basic concepts of health care for any human being in children; but above all, change the lives of all those who visit us and who every day prepare to make this world a better place.”
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