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Pinterest TV bears the name of the new Pinterest platform with which it enters the livestream market.
At the moment, this new platform or function is not yet available, although it is expected to arrive in some countries soon.
Pinterest, during the first quarter of 2o22, accounted for just over 400 million monthly users.
Pinterest is eyeing a new way to break into the livestream market and make its creators generate more income.
In the universe of social networks, it is known that there is a leader, Facebook, and one that has begun to gain popularity and relevance among Internet users, TikTok.
Of course, in the middle of both, there are Instagram, Twitter, Snapchat, Reddit, among many others that, although they do not have the same media impact, feed a market that is gaining more ground over the years.
Under this context, Pinterest, despite the fact that it is not a social network comparable to those mentioned above, has not wanted to be left behindwhich is why it constantly presents interesting updates for users.
In October of last year, the platform launched a feature called “Watch”, which allows users to add videos, images, lists and text content to pins, opening up a new universe for creators, certainly something very similar. to TikTok.
And it is that, currently and taking into account the great boom generated by digital platforms, the idea is to renew or die, which is why other social networks, such as Telegram, have also modified their functions in order to reach a larger audience.
The same is what happens with Pinterest, a social network that, according to data from Statista, during the first quarter of 2022, it already had 433 million monthly active users worldwidean increase of approximately two million users compared to the previous quarter.
Pinterest TV, Pinterest’s livestream platform
So, following that line of growth, Pinterest has once again changed its features and introduces a new platform for creators to generate income from its contents.
A recent report mentions that the social network is looking to enter the market of live broadcasts or livestream with its new service called Pinterest TV.
According to what is reported in other media, it is a tool that, at the moment, is not available, although there are already some countries (United States, Canada, Germany, United Kingdom and Australia) that are looking for it.
On the other hand, since there is already a version for iOS and Android, until now, no further details are known about Pinterest TV, a tool with which users can make content and broadcast it livestream.
Livestream, a very competitive market
The streamer market is experiencing a very important period since the pandemic shook the world, with entertainment being one of the main focuses of this trend that is growing day by day.
Let us remember that, last September, Telegram released an update with which it entered the market of live streams, which will have unlimited viewers.
One of the advantages that Telegram offers with this update is that, in addition to allowing an unlimited number of viewers or users that could connect to the live stream, the streamers themselves could take advantage if they decided to charge for streaming access.