Most people know that October dresses in pink and it is because the 19th of this month marks the International Day to Fight Breast Cancer. Designated by the World Health Organization (WHO), this commemoration aims to promote breast self-examination and early detection of breast cancer, which causes the death of more than 100,000 people each year on the American continent and is the first cause of death in the female population worldwide.
Prevention and timely detection: the goal
At the close of this month that is so significant for thousands of people, we review the multiple actions of both government agencies and private initiatives that seek to promote access to controls, diagnoses and timely and effective treatments, this being the goal of the WHO: prevention and timely detection. It is worth mentioning that, based on data from Inegi, 7,821 women and 58 men died in Mexico due to breast cancer.
Organizations such as the National Women’s Institute in Mexico ensure that the population must be sensitized about the early detection of this disease, since this could contribute to a timely prognosis and care, as well as achieving survival of the affected people. . Campaigns that promote mammograms from the age of 40, self-examination as a constant habit and periodic medical check-ups are the constant in this international fight.
Not only October is breast cancer month
Although October is the month where most actions can be seen in favor of the fight against breast cancer, there is a real social commitment on the part of some brands that donate part of their resources to donate mammograms to low-income women or sell ‘pink’ products, whose sales go to foundations that work for this global battle.
There are also other companies that are dedicated precisely to offering the best health and well-being solutions to women and men for the timely detection of cancer, which work with cutting-edge technology and allow an adequate and early prognosis. This is the case of Comprehensive Timely Detection (DOI), which works in Mexico for people’s health, in a country where breast cancer is the main cause of death in 25-year-old women.
Feher Consulting joins the awareness campaign and invites men and women to provide timely and continuous follow-up in case they identify any abnormal protuberance or ‘ball’ on their body. We remember that prevention will always be the best path and with it we can save hundreds of lives, especially in the most unprotected populations. Let’s share this message and work to bring information to all corners of the country.
Ferenz Feher Ferenz Feher is CEO and founder of Feher Consulting and has over a decade of experience in business development and business consulting.