They are competitions that have 56 million active users in the US.
In 2017, the number of players went from 8 to 15.5 million.
Among the most played sports in this sector is American football.
The sports industry is one that has had to adapt to technology to continue advancing into the future. This is the case of the phenomenon, Daily Fantasy Sports, which has become relevant and has a strong presence in the online sports entertainment market and is now reaching Mexico with force.
According to the Cambridge Dictionary, Fantasy sports games are those games where you team up with real players from different teams and earn points based on their performance every week. The most interesting thing about fantasy sports games is that they have nothing to do with football, baseball or ice hockey.
Returning to its history, the first games appeared in the United States, with Yahoo’s launch of American football, ice hockey, or baseball fantasy sports games in 1999.
Subsequently, that appearance occurred on portals such as ESPN or CBS, today, millions of people in the world play a fantasy sports game. And according to data from Nielsenthe average participation in the United States has increased considerably in recent years, where between 2012 and 2017, the number of players went from 8 to 15.5 million.
Among the most played sports in this sector is American football, in particular, which occupies the leadership in the fantasy sports games market. Data from worldatlas.com, soccer has more than 4 billion fans worldwide, followed by cricket with 2.5 billion and field hockey with 2 billion. However, the Champions League and in particular the Fantasy Premier League increased interest among European football fans.
This segment with presence in Mexico
Given all the exposed data, it can be seen how this type of game went from being a recreational activity to a significant business that captures the attention of sports fans and the digital industry in our country and the world.
For example, with data from Draftea, the only one hundred percent Mexican company in its branch, reported the delivery to its users of 20 million pesos distributed in more than 12 thousand contests enabled in your app last year.
In this sense, and as part of this sector, Alán Jaime Misrahi, Founding CEO of Draftea, highlighted in a statement that the Daily Fantasy Sports industry has ample potential for investment and double-digit growth. in the country because of the passion that its people have towards sporting events, mainly national and international soccer and American football.
However, this platform is not the only one found on the market, because as a result of the popularity of this type of game there are some websites that offer DFS in the country. As an example, Chalk Daily Fantasy Sports, which, like others, offers Liga MX, European soccer leagues, the NFL, and we are the first to offer daily Formula 1 tournaments.
But taking the global market for these games, there are the two big players in this business, with a market share joint venture of 90 percent, are the firms FanDuel and DraftKings.
All this shows that in the future sports can continue to take another direction, and up to now this business has been translated into competitions that They have 56 million active users in the United States, and they spend almost 70 hours a month on Fantasy Sports.
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