sort list measured which countries lead the creativity index in the world.
great estimates investment in advertising within the countries of Latam.
Like Pharrell Williams, Ryan Reynolds has also entered the film industry. marketing.
A creative agency is the last bet of Pharrell Williams and with this he patents in his own business, which he has done for years in collaborations with brands, to which he has lent his image and creative thinking to develop special edition products. This time he does it hand in hand with Edelman.
If we see one of the last Dear of sort listthe firm revealed which countries are considered the most creative in the world, with Belgium leading the list with a rating within the index of 5.39; followed by the Netherlandswith an index of 4.78; India, 4.71 points and the United Arab Emirates, 4.28.
The creative capacity measured in the world from the countries that concentrate the best performance of ideas in digital media, is crucial to understand where the advertising market is headed, which depends largely on this segment.
In Mexico alone, the impact of the ideas that advertising agencies have, to move advertisers’ sales, has placed the country in second place among the Latin nations with the highest investment in this industry.
great carried out this estimate and in it warned that Brazil concentrates the largest investment in advertising within all of Latin America, with a 60 percent her; Mexico is in the second position of the Latin countries with the highest advertising investment, adding the 18 percent.
Colombia has an investment concentrate of six percent; Chili, Four percent Y Peru, three per cent.
Launch an agency as a star
This isn’t the first time we’ve seen a celebrity get into the business of marketing or advertising with your own agency. We saw a very important case with the actor Ryan Reynoldswhen he created the agency Maximum Effortwhich he later sold to MNTNwho accepted at that moment of the negotiation, that the actor remain as Chef Creative Officer of one’s own MNTN.
Now it is Pharrell Williams who introduced Mighty Dream In collaboration with Edelmanto develop solutions that have an impact on social challenges, especially in marginalized areas, all this with the help of products and creative solutions, hand in hand with Afro-American and Latin American strategists, as part of the creative focus with which they seek to be empathetic from the creative root with seeking to resolve these issues.
Williams will be working directly with Lisa Osborne-Rosswho CEO for United States of Edelman Y Todd Tripletwho was the head of the creative laboratory of TikTokhas been the first hiring of Mighty Dream.
Based on the investment figures that great estimated for Latam, where Mexico leads the market of Spanish-speaking countries in advertising investment and an index of sort listwhere this firm has placed the most creative countries in the world, the capacity of ideas has a very important impact on the value of the economies in which the creative industries operate, which have motivated even singers like Pharrell Williamsfully enter the creative market with your own agency.
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