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Studies Statista exclusively for their subscribers they have made a periodic review of the appreciation of the peso.
Media such as El Economista reported the positive week recorded by the Mexican peso in its appreciation against the dollar.
The influence of the exchange rate against the dollar is based on the benchmark that exists in consumption.
He weight closed with positives against the dollar and the appreciation of this currency is an indicator of how important the Mexican currency has become and the influence it has for the consumer.
Invariably we can see that in 2022 the exchange rate of the peso against the dollar was very negative for the Mexican currency.
“Affected by the global outbreak of COVID-19, the average exchange rate of pesos per dollar in Mexico in September 2020 amounted to around 21.64. This represents an increase of 2.02 pesos per dollar compared to the same month of the previous year and an average increase of close to nine pesos, compared to September 2010. In the following two years it fell again, standing at around 20 pesos per dollar in September 2022”, explained Statista by presenting exclusively for its subscribers the evolution of the appreciation of the peso against the dollar.
positive week for weight
The peso closes this week with positive appreciation against the dollar and the information from specialized media marks a benchmark for one of the currencies that has registered the most exponential growth, due to the value it has reached and the capacity it has given to the consumer who makes use of emerging currencies.
Given the performance that the peso has had against the dollar, the role that remains to be worked on in marketing is the price and the opportunity and sale of certain segments that open up with it.
The crucial aspect in the valuation of the peso is that, according to media such as El Economista, it reached unseen lows, despite Banxico’s announcement of an increase in interest rates.
The ability of the peso to advance is that its appreciation against the dollar closed at 18.66 pesos per dollar, this based on data shared by Banxico, giving the peso a gain of 10.8 cents. The peso’s run was so good that even the dollar index, where the United States bill is compared with six currencies, maintained an increase of 0.39 percent.
The positive streak that the peso has against the dollar reminds us of situations in which even the word dollar has become the axis of an advertising campaign, where the value of said currency is revealed, as we saw in a piece entitled “Dollar Airport” , in which a panties with the name Dollar are confused by authorities who understand that it is about smuggling dollars in the underwear of a passenger who is at the airport.
We have already seen the context of the value of the peso against the dollar, the dollar as a creative indicator of a campaign and for Mundi, in the midst of this context it is prudent to opt for exchange protection services.
“Exchange hedges work as follows: imagine that a businessman made a sale to a client in the United States for ten thousand dollars on March 8, 2023, the date on which, according to data compiled by Mundi, the dollar was quoted at 21 pesos with 33 pesos per unit, this being the highest point”, explained Mundi.
Undoubtedly, the moment in which we find ourselves with the appreciation of the peso against the dollar allows us to think about key resources for the consumer that, as we have already seen, range from creative guidelines to recommendations to ensure operations.