delve into digital marketing represents a challenge, the same for entrepreneurs, students or professionals who want to start in this discipline, due to the potential they find in exploiting each of the areas that comprise this discipline and a book promises to answer all these questions.
A study of which technique was the leader in digital marketing established that content marketing together with techniques such as automation, machine learning and virtual reality were the main guidelines to follow in the market.
Undoubtedly, content marketing has become a powerful digital work tool and its potential lies in the ability of people to understand the online environment.
Due to this it is important to dimension the work of Gilles Kröger, Understanding digital marketing: The principles of digital marketing explained in a simple and practical waysince in this it warns us of the main guidelines that must be implemented when you have the first approach to digital marketing.
The author explains very simple but key digital resources such as everything that goes beyond Facebook or Instagram, it is about understanding what there are principles of digital marketing and online transformation, he says, in order to understand actions such as:
Innovation in business models
videomarketing
digital marketing between media
performance marketing
Neuromarketing and conversion rate optimization
Search Engine
Segmentation
crawling
Google Analytics / Digital Analytics
KPIs
Digital Marketing Law
Within the work it is explained that there have been changes in the demand for the business model, as well as the basic concepts that are taking place in innovation within the business market.
These changes are masterfully explained by the author, as he takes you into this digital transformation with fictitious business cases, as well as giving you the full picture of social media platforms in an exceptional way.
It explains the pros and cons of working on networks such as Facebook, the principles that guide a good marketing strategy within this platform, as well as the processes that must be followed to achieve results on other platforms such as Instagram or YouTube, highlighting the benefits of having a presence on these channels.
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